Hotel Marketing Manager

October 9, 2026

Office

Senior

Rubí, Spain, Maldives

Indeed

May rule you out

Office-only work

Description

The Hotel Marketing Manager develops, executes and monitors multi-channel campaigns to drive room occupancy, food and beverage revenue, event bookings and overall brand awareness. The role combines strategic planning, digital marketing, public relations and guest engagement to maximize property revenue and market position. The position sits in Sales & Marketing, reports to the Director of Sales & Marketing or General Manager, and works closely with revenue and sales teams.

Responsibilities

Develop and execute annual marketing strategies aligned with the hotel's business goals and revenue targets
Create targeted promotional campaigns for rooms, packages, restaurants, spas and event venues
Manage the hotel's marketing budget, allocating funds effectively to maximize ROI
Oversee the hotel's website content with up-to-date pricing, promotional offers, high-quality imagery and SEO optimization
Manage Pay-Per-Click campaigns, search engine marketing and online travel agency marketing placements
Direct email marketing campaigns including guest database segmentation, newsletters and promotional broadcasts
Manage official social media profiles on Instagram, Facebook, LinkedIn and TikTok with active posting schedules
Coordinate photo and video shoots for visual collateral on rooms, culinary offerings and guest experiences
Monitor guest reviews and online brand sentiment across TripAdvisor and Google Business Profile
Serve as the primary contact for media agencies, travel bloggers and influencers
Organize press trips, media events and brand partnerships to enhance market visibility
Draft and distribute press releases for hotel launches, seasonal menus and executive announcements
Analyze campaign performance using web analytics tools and produce monthly ROI reports
Collaborate with the Revenue Management and Sales teams to align campaigns with demand forecasts

Requirements

Bachelor's degree in Marketing, Hospitality Management, Communications or Business Administration
3–5 years of progressive marketing experience, preferably within the hotel, resort or luxury hospitality sector
Proficiency with social media management tools such as Hootsuite and Sprout Social
Web analytics and SEO skills using tools like Google Analytics and SEMrush
Hands-on with content management systems such as WordPress and email platforms including Mailchimp and CRM
Graphic design software basics in Canva and Adobe Creative Suite is a plus
Strong verbal and written communication skills
Creative mindset with high attention to visual and brand standards
Analytical approach to measuring marketing performance and budget tracking
Ability to multitask in a fast-paced environment

Conditions

Full-time position
In-person work location

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Hotel Marketing Manager

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Job summary

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