Marketing Project Specialist

October 5, 2026

Remote

Senior

Worth knowing

English is required

Description

Applus+ Laboratories is hiring a Marketing Project Specialist to coordinate and execute marketing activities for a global B2B business unit. The role drives a 12-month marketing plan covering digital presence, lead generation, web performance and brand consistency. The specialist collaborates with Sales, Technical and Global Marketing teams across regions to turn complex services into clear marketing actions.

Responsibilities

Define and implement a 12-month marketing plan and drive its execution for the assigned Business Unit
Coordinate marketing activities across regions, ensuring alignment, consistency and brand coherence
Collaborate with Commercial teams to define priorities and support pipeline generation
Manage digital presence, ensuring service portfolio visibility on the website with focus on SEO/GEO performance
Develop and coordinate marketing materials, campaigns, trade fairs and industry events
Work with internal stakeholders and external agencies to ensure timely, high-quality delivery of projects
Track performance through KPIs (traffic, leads, conversions) and optimise marketing actions accordingly

Requirements

5–8 years of experience in B2B marketing roles
Strong background in project coordination and execution, managing multiple concurrent initiatives
Experience in SEO/GEO and digital marketing performance
Fluent English (mandatory)
Proven ability to work autonomously in complex, technical and regulated environments
Hands-on, pragmatic and execution-oriented profile with strong organisational and prioritisation skills
Data-driven mindset, comfortable working with KPIs to optimise performance
Strong communication skills with the ability to engage and align multiple stakeholders

Conditions

Full-time permanent contract
Flexible working hours
Flexible compensation plan (medical insurance, transportation, childcare and restaurants)
Employees' parking
Canteen with reduced prices
Expected Start Date: Late August / Early September

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