Performance Marketing Manager (m/w/d) at VARM | hitIT
Performance Marketing Manager (m/w/d)
September 30, 2026
Hybrid
Senior
Berlin
Worth knowing
English is required
Description
VARM, one of the fastest-growing climate-tech startups in Europe, is hiring a Performance Marketing Manager to take full strategic and operational ownership of performance marketing focused on Meta and Google. The person will shape channel strategy together with the Head of Marketing, plan and own the budget, and drive continuous scaling at stable or growing efficiency. The position is newly created for the company's next growth phase as the marketing team expands.
Gender markers in the title: (m/w/d)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Mmale
Wfemale
Ddiverse
Responsibilities
Develop the performance marketing strategy for Meta and Google on your own responsibility, including budget forecasting and channel-mix decisions
Set up, scale and optimise Meta Ads campaigns independently (Paid Facebook, Paid Instagram, Advantage+) including structured creative testing based on clear hypotheses
Strategically plan, scale and continuously optimise Google Ads campaigns across Performance Max, Search and GDN (Smart Bidding strategies, asset groups, audience signals)
Build a systematic testing and measurement framework, including incrementality testing and clean attribution across all channels
Take ownership of server-side tracking and conversion setups (incl. Meta Conversions API, Google Enhanced Conversions) and develop them continuously
Continuously test landing pages together with Content/Design and optimise them for conversion
Help shape and further develop our tooling landscape (Pipedrive, Make, HeyFlow), from lead handover to automating recurring processes
Take independent ownership of SEA measures and keep an eye on SEO fundamentals
Continuously evaluate and forecast marketing KPIs and unit economics and translate them into budget decisions
Requirements
4 to 6 years of experience in performance marketing, including several years in an autonomous role with direct budget responsibility, ideally with stints in startups, scaleups or specialised performance agencies
Deep hands-on experience with Meta Ads: Paid Facebook, Paid Instagram, Advantage+ campaigns, CBO/ABO structures
Deep hands-on experience with Google Ads: Performance Max, Search, GDN, including Smart Bidding strategies as well as asset group and audience signal optimisation
Solid experience with tracking and measurement setups: GA4, server-side tracking, Conversions API / Enhanced Conversions
Confident handling of marketing KPIs and unit economics (CTR, ROAS, CPL, MQL, Conversion Rate, Qualifikationsrate, CAC, LTV) plus experience in forecasting budgets and results
Understanding of creative work and experience collaborating closely with design and concept
Conditions
Strong, fair fixed salary, transparent and without hidden hooks, rewarded through growth and responsibility rather than a complicated bonus system
Permanent contract in a company that just raised 17.5 million € Series A
Hybrid office at Paul-Lincke-Ufer in Kreuzberg with homeoffice flexibility
30 days of vacation
Regular team offsites, team events and a Padel or Running Club
Free choice of hardware, MacBook or Lenovo
Free coffee machine, soft drinks, muesli bars and snacks available at all times