Social Media Content Manager

October 7, 2026

Remote

Senior

Lisboa, Portugal

Worth knowing

English is required

Description

EdTech company running tech career learning programs for the US and Latin American markets is looking for a Social Media Content Manager to take full ownership of its Instagram presence, along with Threads and LinkedIn. The role covers the entire strategy: revamping the profile storefront for a tech-savvy audience and building a bridge between Meta Ads campaigns and profile content to turn visitors into buyers. The team is fully remote and globally distributed.

Responsibilities

Own the Social Media Channels: Take full end-to-end ownership of our Instagram account, extending distribution to Threads and LinkedIn to drive audience engagement in the US market
Repackage the Instagram Storefront: Revamp profile highlights, pinned posts, and top-of-feed content to clearly communicate updated product value propositions
Bridge Ads to Profile: Sync social content with active Meta Ad campaigns, ensuring users landing from ads see consistent messaging, proof points, and value promises that drive conversions
Build & Execute the Content Strategy: Create and manage a structured content calendar featuring high-engagement formats (carousels, reels, interactive posts, and compelling copy)
Direct Creative Production: Set clear briefs and collaborate seamlessly with in-house copywriters, graphic designers, and SEO managers to produce high-quality assets
Track & Optimize Metrics: Monitor core engagement metrics (saves, shares, reach, ER) and continuously iterate on content tactics based on data and audience feedback

Requirements

Channel Ownership: Take full end-to-end ownership of the Instagram account (with cross-posting to Threads and LinkedIn), driving content strategy, execution, and engagement for the US audience
Profile Packaging & Value Proposition: Re-pack and maintain the Instagram storefront (Highlights, pinned posts, and top feed) to clearly communicate updated product value propositions
Ad-to-Profile Funnel Matching: Align social content with active performance marketing campaigns (Meta Ads) to ensure a seamless post-click user journey that reinforces ad promises and drives conversion
Content Planning & Execution: Develop and manage a consistent content calendar tailored to a tech-savvy, English-speaking audience, focusing on high-engagement formats (carousels, reels, copy)
Cross-Functional Collaboration: Brief and direct internal team members (copywriters, graphic designers, SEO managers) and external creative vendors (motion designers) to produce high-quality assets
Performance Tracking: Monitor key social metrics (engagement rate, saves, shares, reach) and iterate on content strategy based on data and audience feedback

Conditions

100% Remote: Freedom to work from anywhere (Europe, LATAM, Georgia, Serbia, etc)
Full Ownership & Creative Freedom: End-to-end ownership of the social media channels with room to test new ideas, experiment with formats, and directly influence conversion metrics
Strong Team Support: Dedicated internal resources including graphic designers, copywriters, and SEO managers to help execute your vision
International Impact: Hands-on experience scaling social channels for a fast-growing EdTech product in the US market
Dynamic Startup Environment: Fast-paced, low-bureaucracy environment with direct access to decision-makers and modern AI/marketing tools

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