Brand Manager (Crafts)

November 14, 2026

Remote

Junior

Barcelona, Spain

Indeed

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Time-zone restriction applies
English is required
Part-time role

Description

The Brand Manager will own a monthly craft subscription box across its Creative and DIY tracks, with subscriber churn as the main KPI. The role combines product selection and quality control with customer feedback analysis, retention improvements, and coordination across marketing, customer service, and operations.

Responsibilities

Independently lead sourcing, testing, and approval of kits for both product lines
Source kit ideas, order samples, assemble kits, and decide whether to approve or reject them
Be responsible for the quality of each kit: completeness of materials, suitable tools, clear instructions, and reliable packaging
Plan the kit calendar, balancing variety, seasonality, and complexity within the target cost
Monthly review and summarize feedback, customer service requests, community posts, and reasons for subscription cancellations
Track churn by kit, channel, and product line, identify causes, and take action
Together with performance marketing, evaluate channels and first-order offers, avoiding acquiring customers for only one purchase
Manage the subscription cancellation and refund process while supporting retention measures whose effect persists after one month
Coordinate with customer service, turn recurring contact themes into improvements, and report on implementation results

Requirements

At least one year of experience in consumer product development, merchandising, or brand management, preferably in craft kits, hobby goods, or subscription boxes
Examples of selected or developed products and confirmed customer reactions: ratings, sales, repeat purchases, or returns
The candidate must practice crafts independently and be able to assemble kits, assess complexity, instructions, and quality
Experience working with suppliers: sourcing samples, negotiating, and controlling cost and delivery timelines
Product decisions must be based on customer reviews and feedback, not only personal preferences
Ability to independently drive tasks across marketing, customer service, design, inventory, and operations without constant reminders
Confident working with numbers: analyzing retention tables, checking questionable metrics, and correlating causes with results
Clear written and verbal English skills are required for the role
Experience managing a subscription box is a plus
Experience writing instructions for craft kits is a plus
Active participation in craft communities or social media is a plus
Experience with Shopify is a plus
Spreadsheet analysis skills are useful

Conditions

Fully remote work format
Full-time employment
For full-time employment, at least five hours of overlap with standard working hours in the EET time zone is required; this requirement does not apply to part-time employment
Work is arranged under a contract or freelance agreement

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