Brand Manager / Senior Brand Manager

October 23, 2026

Senior

Warsaw, Poland

Keep in mind

Original vacancy is in Polish
You will likely need Polish for the job. The employer can confirm

Also worth knowing

English is required

Description

A strategic brand marketing role focused on media planning and buying, paid advertising budget management, and collaboration with a media agency for the Polish market. The position involves analyzing insights and campaign results, adapting global materials for the local market, and running ATL and digital campaigns in collaboration with headquarters. In addition, you will lead cross-functional projects spanning sports, culture, gaming, insights, and trade marketing. Full-time position in Warsaw under an employment contract.

Responsibilities

Plan and buy media for the Polish market and manage the paid advertising budget
Develop media plans based on brand objectives, data, market knowledge, channels, and rates
Conduct negotiations, manage the buying process, and optimize campaigns in collaboration with the media agency
Monitor consumers, the brand, the category, and trends
Turn data and insights into clear recommendations for communications, the portfolio, and brand activities
Work with research agencies, from briefing through to interpreting results and developing business recommendations
Run ATL and digital campaigns in collaboration with headquarters and local partners
Adapt global master assets for the Polish market while maintaining brand consistency and quality
Develop local communication proposals within global standards
Lead cross-functional projects bringing together brand, the media network, sports, culture, gaming, insights, and trade marketing
Coordinate activities across teams, agencies, and partners, with clear ownership, timelines, and decisions
Develop projects that bring together paid media, insights, product communications, and brand activations

Requirements

Very good knowledge of the media market, rates, and paid media buying and planning models
Experience working with a media agency, including negotiations, briefs, reporting, and campaign optimization
Ability to analyze results and turn data into actionable recommendations
Strong sense of brand, style, and communication quality
Ability to work to global standards and adapt them to the local market
Strong project management skills and experience leading cross-team projects
At least 5 years of marketing experience, preferably in FMCG, consumer goods, or a lifestyle brand
Very good command of English

Conditions

Full-time employment under an employment contract (Umowa o Pracę)
Work in a dynamic international environment for a global premium brand
Scope to bring your own ideas and projects to life, with broad development opportunities
Friendly team atmosphere with passionate colleagues
Flexible working hours

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