Brand Marketing Manager

October 26, 2026

Hybrid

Senior

Poland

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English is required

Description

A globally recognized game development studio creating online casino games looks for a Brand Marketing Manager to lead the execution of a bold global brand strategy. The role manages a cross-functional squad of SMM, PR and Events specialists, owns the brand budget, OKRs and quarterly planning, and works closely with the CMO. Responsibilities span large-scale global and regional campaigns, top-tier expos, influencer partnerships and brand communications. The team is distributed across time zones with home, office or mixed format, and the position is based in Poland.

Responsibilities

Lead a cross-functional squad of SMM, PR and Events specialists together with the CMO
Collaborate with Product Marketing, B2C Marketing, B2B Marketing streams, product and business units on brand initiatives
Drive quarterly planning, OKRs and sprints for the Brand stream
Own and optimize the brand budget and performance reporting
Guide onboarding and development of new team members
Review brand team activities and ensure alignment with the overall brand strategy
Run large-scale campaigns across global and regional key markets
Manage brand presence at top-tier expos and flagship events
Launch high-profile partnerships with influencers and brands
Coordinate production of video, case studies, social assets and UGC
Ensure all outputs reflect the brand tone, look and strategic goals
Prepare reports and analyze completed campaigns, delivering insights and recommendations
Craft and evolve the brand voice and key messaging
Collaborate with the PR manager to develop and implement PR strategies aligned with the brand vision
Set strategic goals and business objectives for exhibitions and offline events
Define key messages, positioning and creative requirements for booths and event communications
Lead annual event planning and oversee event budgets and reporting

Requirements

4+ years of experience in Brand Management, Creative Strategy or Communications
Proven experience leading or mentoring teams with a desire to grow in leadership
Strong project ownership skills with an eye for creative and strategic detail
Track record of launching 360° campaigns in English-speaking markets with measurable results
Experience managing creative projects end-to-end, from briefing designers, copywriters and video teams to reviewing final outputs
Comfort with data-driven planning: KPIs, OKRs and post-campaign analysis
Russian and English at Advanced level
Nice to have: experience managing brand presence at major international expos such as ICE, SiGMA, SBC
Nice to have: experience launching brands or leading rebranding projects
Nice to have: background in influencer marketing or celebrity collaborations
Nice to have: strong creative direction skills in briefing designers, agencies and creative studios
Nice to have: previous experience in iGaming, online entertainment or fast-paced tech industries

Conditions

Work from home, from the office or a mix of both
100% paid vacation and sick days plus extra days off
Medical insurance and mental health support
Budget for professional development, certifications and language courses in English and Polish
Internal rewards and perks within the company program
Hackathons, team events and company parties
Kids' camp for employees' families
Referral program with rewards
Full-time employment