Channel Marketing Specialist/Manager

November 9, 2026

Remote (within country)

Senior

Warsaw, Poland

Keep in mind

Another language required
Polish

Also worth knowing

English is required

Description

This role leads localized marketing strategy and execution for the Polish market, including product launches, integrated campaigns, and channel co-marketing. It also manages local media, KOL, and social media activity, while coordinating with distributors, channel partners, and regional teams. The role owns the Poland marketing budget and performance reporting.

Responsibilities

Develop and implement localized marketing strategies for the Polish market in line with global brand guidelines
Research the Polish electronics market, competitors, consumer behavior, and sales channel dynamics
Provide local market data to support product launches and regional business decisions
Manage the annual Poland marketing budget and allocate resources across digital, KOL, events, and co-marketing
Monitor budget effectiveness and return on investment
Plan and execute local integrated campaigns for new product launches in Poland
Define product positioning, launch timeline, channel tactics, and promotional activities
Coordinate digital advertising, social media content, PR communications, and KOL collaborations for the full promotion cycle
Manage local media, advertising, PR, and social media partners, as well as KOLs
Monitor campaign execution and evaluate results against objectives
Serve as the main point of contact for marketing teams of local distributors and partners
Co-develop promotion plans with goals, budgets, responsibilities, and KPIs
Coordinate launches, channel promotions, in-store activities, and partner digital campaigns
Provide partners with brand guidelines, product benefits, materials, and training support
Evaluate execution quality and ROI of partner teams, optimize joint strategies and resource allocation
Build and develop a local base of KOLs and content creators in relevant categories
Plan campaigns with content creators and track their results
Manage local brand social media accounts in Poland and develop content tailored to platform specifics
Create or review localized Polish content, ensuring accuracy, cultural relevance, and compliance
Collaborate with online and offline partners on marketing activities, in-store promotions, and optimize display
Provide sales teams with local materials, product benefits training, and promotional support
Work with Polish technology media, trade shows, events, and local partners
Represent the brand at sales channel meetings, media communications, KOL activities, and consumer events
Coordinate between the Polish market and HQ and European marketing teams, accounting for time zone differences
Establish a marketing KPI system and regularly report on brand results, campaigns, and competitor actions

Requirements

Long-term residence in Poland and deep understanding of local culture, consumer habits, media landscape, and sales channels
On-site work in Poland without relocation support
Bachelor's degree or higher; marketing, communications, advertising, business administration, or related fields preferred
Three or more years of experience in marketing consumer electronics, smart devices, technology, or 3C accessories
At least one year of experience executing marketing tasks in the local Polish market
Fluency in Polish and English
Skills in integrated campaign planning, digital advertising, social media management, KOL marketing, and new product launches
Experience working with local marketing teams of distributors or partners in Poland
Knowledge of major online and offline sales channels in Poland
Cross-functional collaboration and multi-project management skills in a dynamic environment
Ability to solve problems independently and optimize marketing based on KPIs and campaign data
Experience promoting Chinese consumer electronics brands in Poland or CEE countries is a plus
Connections with local distributors, partners, media, KOLs, or sales channels is a plus
Knowledge of Chinese is a plus

Conditions

Full-time employment
Local work in Poland
Regular remote collaboration accounting for the time difference between Central European Time and China HQ time

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Channel Marketing Specialist/Manager

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