Content Manager

October 21, 2026

Hybrid

Middle

Den Haag, NL

Indeed

Keep in mind

Original vacancy is in Dutch
You will likely need Dutch for the job. The employer can confirm

Also worth knowing

Mandatory office attendance
2 days per week

Description

A Dutch publisher of legal and tax knowledge with a long editorial tradition is looking for a Content Manager who makes expert knowledge findable for people and for AI systems. The role combines writing and producing articles, whitepapers, case studies and webinars with search optimization (SEO and GEO) and ownership of a content database used by campaign managers and sales enablement. The person works within the content frameworks of the Brand Manager, runs a content calendar across segments and channels and publishes through blog, newsletter and social media. The position is hybrid, two days a week in the office in The Hague, inside a marketing team with visible growth paths to Growth Marketer or Brand Manager.

Responsibilities

Writing and producing articles, whitepapers, case studies and webinars that position the publisher as an authority
Optimizing all content for search engine findability and for recognition by AI search systems
Building and managing the content database at brand, product and segment level
Managing the content calendar across segments and channels
Publishing content through blog, newsletter and social media
Incorporating insights from the BI analyst into the content planning
Working within the content frameworks set by the Brand Manager
Supplying campaign managers and the Sales Enablement Coordinator with content
Contributing to segment tables and to projects that go beyond marketing
Keeping published content factually verified together with domain experts

Requirements

Minimum 3 years of experience as a content specialist or copywriter
Knowledge of SEO and understanding of how GEO works
Directing AI-driven content production while safeguarding quality
Building a content database that colleagues can use independently
Writing flawless Dutch
Writing clearly and making complex professional content accessible
Critically reviewing other people's texts for storytelling strength
Understanding how search engines and AI systems pick up and cite content
Collaborating with growth marketers, campaign managers and domain experts
Affinity with a legal, tax or other knowledge-intensive domain is a plus

Conditions

Hybrid working with 2 days per week in the office in The Hague, on Tuesdays and Thursdays
Gross base salary from €4 200 with a standard 36-hour working week
Year-end payment of 4% of gross annual salary plus variable profit sharing of up to 6%
23 vacation days and a personal choice budget of 12%, of which 8% holiday allowance and 4% freely spendable
Pension scheme via PGB including additional partner insurance
Commuting allowance of €0.25 per kilometre or public transport reimbursement, plus a bicycle scheme
Reporting to the Brand Manager inside the marketing team
Growth opportunities toward Growth Marketer or Brand Manager
Full-time employment