Content Specialist

October 22, 2026

Hybrid

Middle

Den Haag, Netherlands

Indeed

Keep in mind

Another language required
Dutch

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Part-time role

Description

Content specialist role in labour-market communication: creating posts, visuals and short videos that attract new colleagues and strengthen the employer brand. The work combines copywriting, Canva-based design and video editing, plus content analytics and planning for social channels. The specialist joins a small team of content and social media professionals, mostly reworking existing photo and video material while developing new concepts. Hybrid format with flexible hours and a location in The Hague.

Responsibilities

Create posts, visuals and short videos for the 'Werken bij' employer channels
Adapt content smartly per platform within the existing corporate identity
Write copy that engages and appeals to the right target audience
Work with personas and target-group definitions when producing content
Develop new concepts that increase visibility as an employer
Fill and maintain the content calendar in Coosto
Support photo and video shoot days
Improve content by analysing data and results
Prepare video and photo shoots and write shooting scripts
Contribute to and execute the social media plan and other projects
Collaborate closely with a second content specialist and the social media advisor

Requirements

HBO working and thinking level, preferably with a degree in marketing or communication
Experience with Canva for designing visuals and editing video
Experience creating content for social media channels
Affinity with labour-market communication and employer branding
Very good command of the Dutch language
Creative, collaborative and self-starting attitude
Deep familiarity with social media and ability to adapt to different target audiences
Writing in the right tone of voice and understanding what works visually
Accuracy, initiative and clear communication with colleagues
Ability to keep colleagues informed about your progress

Conditions

Hybrid work: partial home working in consultation with the manager
Flexible scheduling of your own working hours
Salary between € 3.496,31 and € 5.535,40 based on 36 hours, scale 9 or 10
144 statutory holiday hours plus 64 IKB hours at a 36-hour week
Choice budget of 16.5% of gross annual salary, including holiday allowance and 13th month
Choice budget can be paid out or used for extra leave, a bicycle or study debt
One-year contract of 32 to 36 hours per week with prospect of permanent employment
Pension accrual at ABP, one of the largest Dutch pension funds
Free second-class public transport card or travel allowance for bicycle or car
Contribution for setting up a home office plus a home working allowance
Company fitness and gym membership as part of the employment conditions

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