Creative Director - Brand Narrative

October 21, 2026

Senior

United States

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Portfolio required

Description

Mercury is hiring a Creative Director to build and lead Brand Narrative, a new team inside Brand Creative. The role turns company strategy, product truths, customer insight and cultural observation into original concepts for the most important launches, campaigns and brand moments, with a strong film-led focus. The first year is roughly 70% creative development for priority launches and 30% building the Brand Narrative function, including hiring, culture and ways of working. The position is full-time in the United States, with base salary, equity and benefits.

Responsibilities

Originate and lead big creative ideas for top-priority launches and campaigns
Partner with Product Marketing and Brand Marketing on the brief, audience and product proof
Bring concepts to life together with Brand Design and Writing leads from exploration through delivery
Stay closely involved in scripts, visual development, production and the final edit for film
Build audience and distribution thinking into concepts across film, social, out-of-home, digital and experiences
Lead concept development and critique, using prototypes and AI tools to test ideas
Develop proactive ideas and cultural opportunities before a brief arrives
Help decide where creative ambition matters most and present recommendations to senior leadership
Build and lead Brand Narrative: define purpose, priorities, creative standards and ways of working
Hire and develop the team, shaping its structure and capabilities
Establish a clear path from insight and agreed brief to concept and execution
Develop relationships with external creatives and agencies

Requirements

A strong creative foundation in art direction, design, or copywriting
Portfolio showing original concepts developed into ambitious, well-crafted work across multiple formats
Deep film experience from concept through production, including story, scripts, performance, pacing and sound
A track record of deep creative collaboration with design and writing peers on multidisciplinary work
Strong taste, cultural awareness and product curiosity about a complex business
Experience developing creative people and shaping how a team works
Clear communication and sound judgment in ambiguous situations
Hands-on use of rough scripts, prototypes and AI tools to test ideas quickly

Conditions

Full-time employment with base salary, equity and benefits
Location: United States, with Canadian employees also considered
Base salary ranges differ by geography: NYC, Los Angeles, Seattle or Bay Area versus other US locations
Total rewards include stock options or RSUs alongside base salary
Reasonable accommodations are provided during the recruitment process