Director Of Marketing

October 19, 2026

Hybrid

Head

Barcelona

Indeed

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

Also worth knowing

English is required

Description

A leading Spanish fitness chain with more than 110 clubs is hiring a Director of Marketing reporting to the Managing Director. The role leads, coordinates and executes the national marketing strategy, ensuring local implementation of the brand and corporate initiatives across owned and franchised clubs. The mission is to maximize member acquisition, conversion and loyalty through efficient marketing execution, brand consistency and operational excellence.

Responsibilities

Develop and implement the national marketing and communication plan aligned with business goals and corporate guidelines
Manage and control the annual national marketing budget, ensuring maximum efficiency and return on investment
Coordinate and supervise execution of online and offline marketing campaigns with agencies and external partners
Lead acquisition and performance marketing actions: social ads, SEM, SEO, CRM, automation, email and SMS marketing
Supervise planning and execution of local actions adapted to the needs of clubs and franchises
Coordinate promotional campaigns, club openings, events, partnerships, influencers and special actions
Analyze market trends, competition and consumer behavior to detect growth and optimization opportunities
Prepare monthly results and KPI reports, proposing business-oriented action plans
Ensure correct implementation of visual identity and corporate brand standards across all channels and clubs
Maintain communication and branding consistency across all touchpoints with leads and members
Supervise local adaptation and production of marketing and communication materials
Ensure correct execution of campaigns and actions in owned and franchised clubs
Monitor and analyze marketing, acquisition, conversion and loyalty KPIs to evaluate performance
Use analysis and reporting tools to generate actionable insights and recommendations
Identify opportunities for automation, optimization and efficiency in processes, tools and systems
Drive a data-driven culture focused on results and continuous improvement

Requirements

University degree in Marketing, Communications, Business Administration or related fields
At least 5 years of experience in Marketing Director roles leading teams
Prior experience in retail, fitness, franchises, hospitality or high-volume multi-site companies will be highly valued
Execution-oriented profile able to manage multiple projects and priorities in fast-growing environments
Strong digital and performance marketing expertise with mastery of acquisition, analytics and automation tools (Google Analytics, Meta Ads, Google Ads, CRM, automation platforms)
Analytical skills and results orientation with experience in KPI tracking, reporting and campaign optimization
Experience in budget management and coordination of external agencies and partners
Ability to lead, develop and motivate multidisciplinary teams
High organizational skills, autonomy and attention to detail
Excellent communication skills and cross-functional coordination
Ability to work in an agile, hands-on and solution-focused way
Brand sensitivity and ability to guarantee execution of corporate standards
High level of Spanish, French and English, both written and spoken
Knowledge of AI tools will be valued
Experience in Public Relations and media relations management will be valued
Experience in expansion, club openings or franchise network growth will be valued

Conditions

Hybrid work position
Free access to gyms nationally and internationally with a fully free exclusive rate
Health insurance available after passing the probation period
Coverflex flexible compensation card for meals and transport after the probation period
Language training with the Preply platform
Permanent contract with the corresponding probation period
23 working days of vacation
Flexible schedule with an intensive working day every Friday
Joining a company in full expansion

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