Growth Marketing & Sales Lead

November 9, 2026

Hybrid

Lead

Barcelona, Spain

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

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Cold calls or sales targets

Description

This role owns growth from lead acquisition through sales conversion, combining Growth Marketing strategy with direct leadership of the B2C sales team. It focuses on scaling digital acquisition, improving sales performance, and using analytics and cross-functional collaboration to drive business results.

Responsibilities

Define and execute the acquisition and growth strategy, targeting qualified leads, conversion, CAC, and investment efficiency
Lead Google Ads, Meta Ads, and new acquisition channels; direct agencies and partners and optimize campaigns, audiences, creatives, and landing pages
Develop search engine positioning and growth in AI-driven environments, coordinating with content teams and specialist providers
Improve digital quotation and purchase experiences by analyzing friction, prioritizing A/B tests, and collaborating with Product, Design, and Technology
Lead, develop, and motivate the B2C sales team by setting clear goals, giving feedback, and fostering high performance and continuous improvement
Own sales targets, define action plans and forecasts, and coordinate acquisition with sales execution to maximize results
Evaluate sales interactions, identify improvement opportunities, and coach teams on sales pitches, objection handling, follow-up, and closing
Design and improve the sales process from lead generation through purchase, reducing friction and increasing conversion at every stage
Define and monitor conversion, activity, productivity, and sales quality KPIs; analyze individual and team results and turn them into actionable decisions
Improve sales routines, processes, and automation; ensure effective use of CRM and sales tools for measurable, scalable operations
Build reliable dashboards and forecasts to identify deviations, prioritize initiatives, and anticipate team capacity needs
Collaborate with Brand and Communications, Product, Technology, and leadership on growth initiatives, bringing sales data to value proposition, pricing, promotion, and partnership decisions

Requirements

At least four years of experience in Growth Marketing, Performance Marketing, or digital acquisition, with demonstrable business growth impact
Demonstrated experience leading B2C sales teams, ideally in phone sales, digitally assisted sales, or consumer-focused call centers
Experience increasing conversion, productivity, and sales team results through KPI monitoring, coaching, and process improvement
Experience managing significant Paid Media budgets and strong command of Google Ads, Meta Ads, digital analytics, attribution, tracking, SEO, and experimentation
Advanced ability to work with data, build dashboards, identify sales drivers, and use Excel or Google Sheets
Experience using and optimizing CRM systems, sales automation, follow-up processes, and the customer journey
Ability to develop people, give clear feedback, make decisions, and mobilize teams toward demanding goals with autonomy and results focus
Experience in digital B2C companies, insurtech, fintech, subscription businesses, or lead-generation models is valued
Experience with SQL, data visualization tools, attribution models, and sales process automation is valued
Knowledge of AI-driven search positioning and innovative acquisition and conversion strategies is valued
Professional English proficiency is valued

Conditions

Full-time employment
Flexible work arrangement and schedule
Twenty-eight days of annual vacation
Barcelona office location with two teleworking days

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