Head Of Communications & Events

November 6, 2026

Head

Madrid, Spain

Indeed

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Description

Global dental solutions provider is hiring a Head of Communications & Events to lead the Spanish market agenda. The role owns Communication, Marketing Communications, Digital Marketing, Events and Scientific Congresses, translating regional and global direction into effective local strategies. The position sits within the Spanish Marketing & Education organization, working with Sales, Education and global stakeholders in a matrix structure. It leads the local team, external agencies and the OPEX budget with a strong focus on KPIs and data-driven performance.

Responsibilities

Define and deliver the local Communication, Marketing Communications and Digital Marketing strategy aligned with Spanish business priorities
Adapt global and regional campaigns, messages and priorities into relevant local activations following brand guidelines and positioning
Develop integrated communication plans and content across digital and offline channels using data, technology and AI where relevant
Strengthen brand awareness, customer engagement and loyalty by improving customer experience and supporting business growth
Partner with Sales, Education, Brand Management and Digital Sales to deliver integrated customer journeys
Monitor market, customer and communication trends to identify opportunities for innovation and improvement
Lead the strategy, planning and execution of customer events, corporate events and scientific congresses in Spain
Ensure a consistent, high-quality and differentiated experience across events and key customer touchpoints
Work closely with Sales, Education, Marketing and other stakeholders to maximize customer engagement and business impact
Define measures to evaluate the effectiveness of events and initiatives, including customer engagement and ROI where applicable
Ensure activities meet governance, compliance and quality standards
Act as the key local contact for Communication, MarComms, Digital Marketing and Events with regional and global stakeholders
Support the local adoption and implementation of relevant strategies, campaigns, tools, processes and best practices
Share local market insights, customer feedback and business perspectives with regional and global teams
Contribute to cross-market initiatives and share relevant local practices and learnings
Ensure local activities follow brand guidelines, governance and standards
Lead, develop and motivate the Communication, MarComms, Digital Marketing and Events team with clear roles and priorities
Build a collaborative, customer-oriented and high-performing team culture and develop capabilities
Coordinate internal and external resources according to business priorities and workload
Own and manage the function’s OPEX, allocating investment according to business needs and expected impact
Establish relevant KPIs and measurement frameworks to support performance assessment and data-driven decisions
Identify opportunities to improve efficiency and optimize agency and supplier spend to maximize return on investment
Manage relationships with external agencies, suppliers, media partners and other strategic partners
Provide clear briefs and ensure effective project management, quality standards and timely delivery
Lead negotiations and supplier management within applicable governance and procurement frameworks
Ensure external partners follow brand, compliance and operational requirements
Identify and implement new approaches, technologies and tools to improve communication, customer engagement and operational efficiency
Promote the effective use of data, digital capabilities, automation and AI across the function
Evaluate results, apply learnings and continuously improve performance and ways of working

Requirements

Bachelor's or master’s degree in marketing, Communication, Business Administration or a relevant field
Additional qualifications in Marketing, Digital Marketing, Communication or related discipline is valued
Strong understanding of marketing, communication, digital and customer engagement principles
8+ years of relevant professional experience in Communication, Marketing, MarComms, Digital Marketing and/or Events, preferably within an international organization
Proven experience leading integrated communication and marketing initiatives and customer-facing events
Experience managing teams, agencies, external partners and significant budgets
Experience working in a matrix organization and collaborating with regional and global stakeholders
Strong track record of translating global/regional strategies into effective local market execution
Experience in healthcare, dental, medical devices, pharmaceutical or another regulated industry is preferred
Strong understanding of the Spanish market and customer environment
Experience working closely with Sales and other cross-functional teams to deliver business impact

Conditions

Full-time employment

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