Head Of Media

October 16, 2026

Head

Warszawa

Indeed

Description

Lead the media strategy and capabilities for the LDB division across Poland and the Baltics, ensuring media investment supports brand growth, e-commerce acceleration and measurable business impact. The role owns divisional media strategy across awareness, performance, e-commerce and retail media, and directs annual investment across brands, channels and funnel stages. The role also leads the media team and agency relationships, representing the division with Zone and CDMO stakeholders.

Responsibilities

Translate divisional and brand priorities into an integrated strategy across awareness, performance, e-commerce, retail media, SEO and GEO
Strategically direct investment towards the brands, channels and opportunities with the greatest potential to accelerate business growth
Use data and media expertise to challenge existing plans, influence business priorities and make investment choices that deliver measurable impact
Build a high-performing media team and strengthen collaboration with brands, commercial teams and Zone stakeholders
Set the divisional media strategy across awareness, consideration and performance, including e-commerce and retail media
Lead and develop the media team, including the Awareness Media Manager and Performance Media Manager, setting clear priorities and objectives
Shape the annual media investment strategy, allocating resources across brands, channels and funnel stages to maximize business impact
Drive e-commerce growth through media, working with commercial and e-commerce teams to align media plans with retailer priorities
Develop the retail media agenda for the division, strengthening collaboration with retailers and ensuring robust measurement
Set strategic direction for SEO, SEA and GEO, ensuring these capabilities support brand visibility and consumer discovery
Build evidence-based investment recommendations using performance data, consumer insights and retailer data
Oversee annual media planning and investment, ensuring budgets are used effectively and adjusted as campaign results evolve
Ensure full-funnel integration across paid media, advocacy, e-commerce and retail media, identifying synergies and gaps
Own media governance and performance standards, including KPI frameworks, measurement principles and reporting cadence
Drive data-informed decision-making using campaign performance, consumer insights and retailer data
Lead media agency and partner relationships, ensuring high-quality delivery and clear accountability for performance
Partner with brands, commercial teams, e-commerce teams and divisional stakeholders to align media plans with business priorities
Represent the division with Zone and CDMO stakeholders, contributing to strategic discussions and adapting global initiatives locally
Drive innovation and capability development, including test-and-learn initiatives and adoption of new platforms and measurement approaches
Anticipate risks and resolve cross-functional challenges, escalating issues where needed for timely decisions

Requirements

Significant experience in digital media, media strategy or performance marketing with a track record of leading complex cross-functional initiatives
Ability to connect brand and business objectives to an integrated media strategy and make investment choices that support growth
Strong understanding of e-commerce growth drivers, retailer ecosystems and retail media including data and measurement
Knowledge of SEO, SEA and GEO and their role in improving brand visibility, consumer discovery and e-commerce performance
Ability to assess media opportunities, build evidence-based investment cases and influence stakeholders to allocate resources effectively
Experience coaching, developing and aligning team members around shared priorities and high standards of delivery
Strong understanding of media effectiveness, measurement frameworks and ROI with the ability to translate performance data into business recommendations
Confidence building partnerships with senior stakeholders across brands, commercial and e-commerce teams, agencies and Zone teams
Ability to manage competing priorities, make clear trade-offs and guide teams through changing business needs
Strong storytelling and presentation skills with the ability to influence decisions using data-backed recommendations
Curiosity about emerging platforms, data capabilities and new approaches to media effectiveness

Conditions

Full-time employment

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