Manager Social Media Content

November 3, 2026

Hybrid

Middle

Watford, United Kingdom

Indeed

Keep in mind

Another language required
Turkish

Also worth knowing

English is required

Description

Strategic, hands-on role focused on growing an in-language social presence across EMEA, with a particular focus on Arabic and Turkish-speaking audiences. The manager develops culturally relevant, video-led content across TikTok, YouTube, Instagram and Facebook, turning audience insight, cultural moments and travel trends into content from ideation and briefing through creation, publishing and optimisation. The role collaborates with hotel teams, global and regional marketing colleagues, agencies and creators, and showcases hotels, destinations, experiences and brands authentically.

Responsibilities

Support social media strategy execution for Arabic and Turkish-speaking audiences, managing content across TikTok, YouTube, Instagram and Facebook including planning, publishing and optimisation
Identify cultural moments, audience interests, travel behaviours and platform trends, translating them into culturally relevant platform-native content and managing aligned content calendars
Develop and produce video-led content, creating scripts, storyboards, briefs, captions and other copy, working hands-on or with agencies, creators and production partners
Collaborate with hotel teams and marketing colleagues to identify local stories, capture content and showcase hotels, destinations, experiences and brands authentically
Support creator partnerships and analyse channel and content performance to improve future content, drive audience growth and share regional insights and best practice

Requirements

Develop content calendars, creative concepts, briefs, scripts and platform-specific copy with a strong instinct for hooks, storytelling, pacing, trends and audience behaviour
Understanding of content creation and editing for platform-native social content, including familiarity with tools such as CapCut or Edits
Experience working with creators, influencers, agencies and production partners, managing multiple stakeholders, timelines, approvals and deadlines
Proven experience managing and growing video-led social channels for a consumer, lifestyle, travel, hospitality or entertainment brand, particularly on TikTok and YouTube
Confident using social analytics and performance data to optimise content and grow audiences
Excellent communication, project management and relationship-building skills with the independence and judgement to make editorial and creative decisions in a fast-moving environment
Cultural fluency and understanding of Arabic and Turkish-speaking audiences; Arabic or Turkish language skills are highly desirable
Excellent written and spoken English, with a genuine passion for travel, hospitality, storytelling and highly shareable content

Conditions

Full-time employment
Go Hilton travel program with 110 nights of deeply discounted travel, with room rates as low as $40 USD/night
Employee stock purchase program (ESPP) to invest in shares at a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge offering a single point of contact for practical support and emotional care
Mental health resources and free counseling through the Employee Assistance Program (EAP)
Annual leave and employee discount