Marketing Director

October 15, 2026

Office

Head

Paris, France

Keep in mind

Original vacancy is in French
You will likely need French for the job. The employer can confirm
Office-only work

Also worth knowing

English is required

Description

The company is a turnkey event services provider for B2B and B2C clients in France, Switzerland and the UK, covering tent rental, furniture, decoration, sound, lighting and energy for weddings, product launches, corporate parties, sports events, festivals and fashion shows. Digital acquisition is its main lead source, generating 1,000 leads per month with a 300 K€ annual marketing budget including agencies. The priority of the role is to grow lead volume, improve lead quality and lower cost per lead, while building the mid-term marketing strategy and carrying it to the executive committee. The position reports to the general manager and stays hands-on in accounts and figures from the first weeks.

Responsibilities

Define client targets and the channels to reach them
Directly steer SEO and SEA and grow visibility in AI search engines (GEO)
Structure data governance: targeting, enrichment, scoring and reporting
Work with the company's agencies and the group acquisition lead
Evolve the three websites across France, Switzerland and the UK: journeys, conversion, content
Define the editorial line and steer social media presence across the three markets
Turn social media into a lever of notoriety and acquisition
Define brand positioning and messaging
Guarantee brand coherence across the three markets and on all supports
Manage the content manager
Carry the marketing strategy and budget to the executive committee, cross-functionally with sales and operations teams

Requirements

Expert in digital acquisition with personally led SEA accounts and SEO strategy
Quantified results in lead volumes and acquisition costs
Mastery of performance measurement: tracking, attribution, GA4, HubSpot and dashboards
Keen follow-up of search evolution, already testing GEO and AI
Has owned a full marketing perimeter with budget and objectives
Defended strategic arbitrations in front of senior management
Managed a marketing team and piloted external agencies
Worked across multiple markets
Indicative experience of 6 to 10 years in digital marketing, majority in acquisition
Fluent English