Marketing Manager (f/m/d)

October 9, 2026

Hybrid

Senior

Berlin

Description

The company is hiring a Marketing Manager to take full ownership of the US marketing strategy across all channels, from budget allocation to execution, driving growth and commercial success. The role collaborates closely with the US General Manager and cross-functional teams in Germany to accelerate US expansion. Key focus areas include full-funnel strategy, attribution and performance reporting tied to financial outcomes, and creative direction across all channels.

Gender markers in the title: (f/m/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Ffemale

Mmale

Ddiverse

Responsibilities

Full-funnel marketing strategy and execution for the US online store
Budget allocation and prioritization across SEO, SEA, social, display, affiliate, and CRM channels
Attribution and performance reporting using the existing stack, connected to contribution margin, CAC/LTV and P&L impact rather than channel metrics alone
End-to-end ownership from strategy to creating and setting up ads and growth systems
Owning the creative direction, briefing, and output of ad creative, content, and campaign assets, hands-on with AI help or by directing freelancers, agencies and internal teams
Direct coordination with the US GM on inventory, launch timing, and market intelligence
Escalation and consultation with German channel leads on complex, channel-specific problems

Requirements

5+ years in ecommerce marketing with demonstrated ownership of full-funnel budget and strategy, not just single-channel execution
Track record of scaling a DTC ecommerce brand in a competitive US market, ideally in a lean or founder-led environment
Working experience with Shopify, Klaviyo, and a marketing attribution tool such as Klar or comparable
Amazon Advertising and Walmart Connect experience is a plus
Comfortable being both the strategist and the operator at the same time
Data-literate: able to read attribution, cohort and commercial data and make budget calls from it, not just report metrics
Hands-on social media expertise across Meta, TikTok, and Pinterest — platform mechanics, ad formats, and creative trends, not just budget allocation
Commercially literate: able to connect marketing performance to financial outcomes and make budget decisions on that basis
Bonus: experience in launching a brand from zero

Conditions

Stable position within a profitable scale-up company
Hybrid working model with remote work from home, based out of offices in Berlin, Düsseldorf or Fulda
Team and after-work events, as well as digital networking opportunities
Sports allowance to support hobbies, because health and well-being of the team matter
Attractive employee discounts across the entire product range
Numerous learning and development opportunities, both within and outside the organization

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