Marketing Product Management Coordinator

October 9, 2026

Remote

Middle

Madrid, Spain, Portugal

Indeed

Description

A global mobility player is hiring a Marketing Product Management Coordinator for its Leisure segment in Spain and Portugal, based in Madrid. The role owns the segment's main KPIs and marketing P&L, drives B2C product development and go-to-market strategy, and builds the local marketing and commercial action plan. It also covers brand footprint deployment, campaign performance analysis and weekly and monthly reporting in close collaboration with eCommerce, Fleet, Sales and Operations teams.

Responsibilities

Own the main KPIs and targets of the Leisure segment in Spain and Portugal
Be responsible for the profit and loss from a marketing perspective
Develop communication channels and reports with the departments involved in the sales promotion and potentialization plan
Establish sales scenarios based on identified business opportunities
Develop the B2C product offer, price positioning, contribution, promotion and full go-to-market strategy
Analyze and define customer profiles to adapt products to their needs
Define the distribution channels used to market the products
Work with Marketing, eCommerce, Fleet, Leisure Sales, Customer Service and Operations to create and implement promotional campaigns
Define and execute the marketing action plan in Portugal and Spain
Collaborate with the eCommerce team to deploy the product on digital platforms and in the customer journey
Deploy and implement tactical marketing initiatives to reach expected business performance
Collaborate with car manufacturers to deploy co-marketing actions locally
Execute marketing plans according to budget to raise brand awareness and consideration
Deploy marketing initiatives supporting brand awareness according to brand positioning
Work closely with the eCommerce team to leverage additional business opportunities
Pilot the Leisure business line results weekly and monthly and propose an appropriate action plan
Analyze product and campaign performance to identify areas for development
Analyze market trends and customer insights
Analyze the performance and results of the business line by sales channel
Participate in the weekly Specials roundtable with RCM

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