Online Marketing Manager

October 17, 2026

Junior

Berlin, Germany

Keep in mind

Another language required
German

Also worth knowing

English is required

Description

A Berlin-based tour operator specialising in individual round trips, group travel and tailored travel experiences worldwide is looking for an Online Marketing Manager. The role combines digital with classical marketing and promotes the trips in a creative, target-group-oriented way. It covers website development, SEO and content measures, social media channels, Google Ads campaigns, analysis with Google Analytics, newsletters, print and press work.

Responsibilities

Further development of the website and implementation of SEO and content measures
Creative and independent conception and implementation of online and offline marketing measures
Management and further development of social media channels including content planning and campaigns
Planning, steering and optimisation of Google Ads campaigns
Analysis and evaluation of online marketing activities with Google Analytics
Planning and implementation of newsletter, print and direct marketing activities
Press and public relations work as well as media planning and ad placement
Monitoring trends and developing new ideas for marketing the trips

Requirements

Completed training or degree in marketing, online marketing, communications, tourism or a comparable qualification
Professional experience in online marketing with practical knowledge of Google Ads, Google Analytics, SEO and social media
Experience in creating and preparing content for website, social media, newsletters and print media
A good feel for texts, images and target-group-appropriate communication
Creativity, initiative and enjoyment of implementing own ideas
Very good German skills and good English skills
Desirable: knowledge of CMS systems such as TYPO3 and common graphics programs
Team spirit, communication skills and a talent for clear organisation
Analytical thinking and a structured way of working

Conditions

The position is offered on a full-time basis
A varied role with plenty of creative freedom and responsibility
An unlimited permanent contract in a respectful working environment

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