Paid Performance Manager

October 22, 2026

Senior

Madrid, Spain

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Another language required
Spanish

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English is required

Description

A global beauty company certified as a B Corp is hiring a Paid Performance Manager in Madrid to lead online acquisition plus SEO/GEO strategy. The role owns annual and quarterly paid media plans, budget allocation and campaign optimization across Google, Meta, TikTok, Pinterest, programmatic and affiliate channels, reporting to the Communications & eBusiness Director with one person reporting to the role. Performance is judged by ROAS, CPA, CAC, CTR, cost per lead and generated revenue, backed by reliable tracking and attribution.

Responsibilities

Design and implement annual and quarterly paid media strategy and plans to drive customer acquisition, qualified traffic, leads and online sales
Manage and optimize campaigns in Google Ads (Search, Shopping, Display, YouTube), Meta, TikTok, Pinterest, programmatic and affiliate channels
Lead SEO and GEO strategy to improve visibility in search engines and AI platforms
Analyze performance through KPIs such as ROAS, CPA, CAC, CTR, conversion, cost per lead and generated revenue
Manage digital media budgets and forecasting, optimizing allocation across channels
Ensure tracking, data quality and attribution using CDPs, MMPs and CRM tools
Lead A/B tests on audiences, creatives, bids, messaging and landing pages
Coordinate and supervise agencies and external partners, defining briefs, KPIs and priorities
Collaborate with E-commerce, CRM, Marketing, local Media and international teams
Develop the team and present strategic recommendations to stakeholders

Requirements

Higher education in Marketing, Business Administration (ADE) or a similar field
At least 5 years of experience in performance marketing and digital acquisition
Experience managing significant paid media budgets, agencies and multiple channels
Advanced knowledge of Google Ads, Meta Ads Manager and GA4
Working knowledge of SEO/GEO and attribution models
Strong results orientation, analytical skills, advanced Excel and strategic vision
Excellent communication skills and cross-functional collaboration
Languages: native Spanish and advanced English; French is a plus

Conditions

Full-time employment
Leading market brand with distinctive high-quality products and services
Long-term commitment to social, economic and ecological initiatives
Growth, training and development opportunities

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