Paid Social Specialist

October 15, 2026

Remote

Senior

Warsaw

Also worth knowing

English is required

Description

Saily, the eSIM product built by Nord Security and powered by NordVPN, is hiring a Paid Social Specialist to own paid social growth across global markets. The role centers on Meta, TikTok and X campaigns with a seven-figure monthly budget, driving app installs, first purchases and revenue at efficient CAC and ROAS. The specialist runs a continuous experimentation roadmap, partners with Creative, Analytics, BI, Product and CRM teams, and applies AI to automate marketing workflows.

Responsibilities

Own Paid Social performance and growth across multiple global markets with primary focus on Meta, TikTok and X
Translate business goals into user acquisition strategies driving app installs, first purchases and revenue at efficient CAC and ROAS
Manage, optimize and scale campaigns with a seven-figure monthly budget
Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies and campaign structures
Partner closely with Creative, Analytics, BI, Product and CRM teams to sharpen creative performance and grow user lifetime value
Monitor campaign performance and wider business context including seasonality, travel trends and market dynamics
Analyze performance and business data to uncover growth opportunities, forecast outcomes and shape strategic decisions
Actively use AI to optimize and automate Paid Social processes from creative production to reporting and campaign management
Evaluate and relaunch additional channels such as Snapchat and AppLovin, test new acquisition approaches
Stay ahead of platform changes, privacy and measurement updates and industry trends

Requirements

3+ years of experience in performance, growth or user acquisition marketing
Strong hands-on expertise in Meta and TikTok Ads, X Ads experience is a strong plus
Experience managing high six- or seven-figure monthly budgets in a B2C environment
Proven track record of scaling paid social profitably through data-driven strategy, creative testing and budget management
Strong analytical mindset with experimentation, incrementality thinking and full-funnel optimization from impression to purchase
Solid understanding of mobile app measurement including MMPs such as AppsFlyer and Adjust, SKAN and conversion APIs
Hands-on experience using AI tools to optimize marketing workflows
Commercial mindset focused on business outcomes, ROAS, LTV and growth opportunities
Strong ownership, communication and collaboration skills across multiple stakeholders
Fluency in English and proven ability to drive results independently
Experience with Snapchat Ads, AppLovin or other mobile and programmatic UA channels
Experience running global campaigns across diverse markets
Experience in mobile apps, travel or consumer subscription and e-commerce products

Conditions

Training, mentorship and room to grow
Extra vacation days, sick days and time off when needed
Private health insurance in Lithuania and Poland fully covered
Free subscriptions to Calm, Headspace and Mindletic plus mindfulness trainings
In-house gyms, sport cards, online workouts and personal guidance covered
Company-wide workation trip abroad
Work from wherever keeps you in the zone
Gifts for birthdays, weddings and new family members
Children's summer camps and flexibility around the schedule
Team building and company events
Vilnius HQ with coffee bar, open gyms, kids' room and music room

Similar jobs

Similar in meaning, not just matching keywords

This device does not meet the site requirements

What may not work

Paid Social Specialist

Job summary

Also worth knowing

Description

Responsibilities

Requirements

Conditions

Similar jobs

Similar jobs

More on this topic

Paid Social Specialist

Job summaryAnalysis and summary of the descriptionSo-so [data-chart=chart-_R_qboahinpfiv6abqaqlb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_qboahinpfiv6abqaqlb_] { --color-score: var(--warning); } 67

Job summary

Also worth knowing

Description

Responsibilities

Requirements

Conditions

Similar jobs

Similar jobs

More on this topic