Performance Manager

October 9, 2026

Office

Senior

Madrid, Spain

May rule you out

Office-only work

Description

Performance Manager wanted to own digital acquisition across Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads and LinkedIn Ads. The role combines hands-on Paid Media management with SEO and GEO strategy, continuous funnel analysis and business-oriented reporting. It requires at least five years of experience in Paid Media or performance marketing plus advanced data analysis in Google Analytics 4, Power BI and Looker Studio.

Responsibilities

Manage, execute and optimize digital acquisition campaigns on Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads and LinkedIn Ads, meeting business goals and main acquisition KPIs
Lead SEO and GEO strategy, defining actions with the team to improve organic positioning in traditional search engines and AI-based search environments
Design and optimize campaign structures, bidding strategies, audiences, keywords, segmentations and creatives to continuously improve CPL, CPA, conversion rate and ROI
Adapt the Paid Media strategy to different markets and regions, identifying specific growth and efficiency opportunities
Continuously analyze campaign performance using Google Analytics 4, Power BI, Looker Studio and other analytics and reporting tools
Detect deviations, identify opportunities and proactively propose corrective actions and new tests
Prepare clear business-oriented reports, turning data into actionable insights, conclusions and recommendations
Keep up to date with advertising platform novelties and incorporate new features, formats, automations and technologies when they improve results
Identify opportunities to automate processes and improve operational efficiency in campaign management
Work with a global funnel vision, covering acquisition and conversion as well as onboarding, retention, recurrence and student lifetime value

Requirements

At least 5 years of experience in Paid Media, Performance Marketing or digital acquisition with significant budget and business goals
Advanced command of Google Ads, especially Search, Performance Max, Demand Gen, Display and dynamic campaigns
Solid experience with Meta Ads and knowledge of TikTok Ads, LinkedIn Ads and Microsoft Advertising
Good command of Google Analytics 4 and data analysis and visualization tools such as Power BI or Looker Studio
Ability to interpret data and turn it into concrete investment, optimization and growth decisions
Experience working with metrics such as CPL, CPA, ROAS, conversion rate and revenue
Ability to translate a global strategy into tactical plans, experiments and concrete actions
Curiosity to test new tools, formats, automations and innovations in digital advertising, AI, SEO and GEO
University degree or higher vocational training (Formación Profesional)

Conditions

Monday to Thursday from 9:00 to 18:00 with a 30-minute break
Friday from 9:00 to 14:00
39 hours per week under the collective agreement
Permanent full-time contract
Salary to be agreed (A convenir)

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