Performance Marketing Lead

October 21, 2026

Hybrid

Lead

London, United Kingdom

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Mandatory office attendance
3 days per week

Description

Senior performance marketing role in a fast-growing, omnichannel personal care brand, reporting to the Head of Performance Marketing. The position leads two teams — media buying across Meta, TikTok, Google, YouTube and emerging channels in the UK, US, DACH and France, and a performance-creative UGC pod — fused into a single acquisition engine. The role owns blended CAC, ROAS, payback and revenue targets at function level, together with measurement maturity and an AI-first operating model. Hybrid format with three days a week in the London office.

Responsibilities

Drive paid media strategy across Meta, TikTok, Google, YouTube and emerging channels in the UK, US, DACH and France
Be accountable for blended CAC, performance ROAS, payback and revenue targets at function level
Hold meaningful ownership of platform partner relationships with Meta, TikTok and Google as senior operational contact
Hold the bar on account structure, testing rigour and platform excellence as internal go-to expert
Partner closely with the ecommerce team to connect the paid journey end to end
Drive the roadmap for bespoke landing pages by campaign, market and persona
Lead the creative operating model for performance, architecting how high-performing content is produced, tested and scaled through the UGC pod
Fuse media buying and creative into one connected engine with a shared operating rhythm
Champion an AI-first operating model across media buying and creative and remove adoption blockers
Build measurement maturity: own the roadmap for incrementality testing, attribution and reporting
Spend increasing time on cross-functional bets such as creative production model, attribution maturity and new market entry
Lead and develop media buyers and the UGC pod, spanning Senior Manager to Executive level across four markets

Requirements

Deep hands-on expertise across Meta, TikTok and Google with point of view on each platform
Ability to troubleshoot campaigns in Ads Manager and fix delivery problems yourself
Experience scaling significant paid media budgets and knowing what breaks at scale
Commercially sharp thinking that connects paid decisions to LTV, retention and unit economics
Experience running incrementality testing such as geo or in-platform lift
Understanding of what makes performance creative work, with experience leading or working closely with a content or UGC function
AI embedded in daily work and in how the team is run, not as a bolt-on
Experience in fast-growth consumer brands, comfortable with pace, ambiguity and shipping before things are perfect
Track record of building, developing and retaining high-performing teams
Comfort presenting paid media strategy and results to leadership
Understanding of ad-to-page relevancy levers for improving CVR, CAC and creative performance