Performance Marketing Product Owner

October 16, 2026

Hybrid

Middle

Barcelona

Description

The Performance Marketing Product Owner sits in the Marketing Measurement & Data Activation area in Barcelona, working at the intersection of data, engineering, analytics and media platforms. The role owns the data-enablement roadmap for media platforms and measurement partners, orchestrating tracking implementation with a dedicated engineering team. It also covers audience building, tracking audits, troubleshooting and keeping the tracking framework compliant with GDPR and privacy requirements.

Responsibilities

Define the data-enablement roadmap for each media platform and measurement partner
Orchestrate with a dedicated engineering team the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns
Collaborate closely with Legal and Compliance teams to keep the tracking framework aligned with GDPR and privacy requirements
Define and lead the media tracking and data activation agenda, setting priorities and identifying opportunities across all channels and platforms
Advise marketing teams on technical feasibility and guide them on operationalizing and measuring new marketing strategies
Define specifications for event tracking across web and mobile using Google Analytics, Appsflyer, GTM, SDKs and Data Layers, and coordinate implementation with the engineering team
Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads and additional DSPs
Audit existing tracking implementations for accuracy, completeness and compliance, and establish processes for ongoing monitoring and validation
Troubleshoot tracking and tagging issues with development teams to identify root causes and implement fixes
Conduct ad-hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations
Document tracking setups, audience definitions, and compliance decisions for transparency, scalability, and smooth handover
Stay current on new products, features, and best practices across media and measurement platforms

Requirements

3+ years of experience in analytics implementation, MarTech, AdTech, or closely related fields
Master’s degree in a technical or scientific discipline such as Computer Science, Information Systems, Data Engineering, Mathematics, Physics, Statistics
Expertise with implementing conversion tracking across marketing platforms: pixel, CAPI, API/Events, Enhanced Conversions or equivalent
Experience with audience setup, product and data feed catalogues, conversion windows, and attribution configurations
Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design
Experience with the tracking and measurement ecosystems of major media platforms: Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo
Exceptional attention to detail with a rigorous approach to accuracy and quality
Problem-solving mindset, with strong troubleshooting and QA capabilities
Proactive, fast learner, naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape
Experience with Applied AI tools such as Gemini or other AI-powered assistants
Experimentation mindset and ability to leverage AI tools to streamline processes and enhance productivity
Adaptability and learning agility to quickly adapt to new AI features and capabilities

Conditions

Hybrid home-office model focused on outcomes
Compensation package with competitive salary, flexible benefits, and performance-based bonuses
Prime Plus membership, discounts and partnerships
Birthday day off
Relocation support and premium equipment with device ownership through the equipment lifecycle program
Free Coursera access, soft skills workshops, tech training and leadership development with a great onboarding program
Personalised career paths, the eVOLVE Program and internal mobility opportunities
After-work events, padel tournaments and parties with no dress code
Agile mindset environment with recognition at its core

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