Performance Marketing Specialist

October 27, 2026

Hybrid

Middle

Madrid, Spain

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

Description

Role focused on managing and optimising paid media campaigns for an educational group across search, social and emerging conversational advertising platforms. The specialist owns lead, acquisition-cost and enrolment objectives, is the daily contact for the external media agency and must make every euro of budget translate into efficient, measurable student acquisition. Work is goal-driven, with dashboards, lead-quality tracking together with the admissions team and continuous conversion optimisation. Office in Madrid with one remote day per week.

Responsibilities

Plan, launch and optimise paid media campaigns in Google Ads (Search, Performance Max, YouTube), Meta, LinkedIn, TikTok and emerging advertising platforms in AI assistants
Act as the daily point of contact with the media agency: briefings, media plan reviews, creative validation and follow-up of execution and agreed commitments
Manage the investment assigned per programme and channel to meet lead, CPL, CPA and enrolment objectives, reallocating budget to the most efficient campaigns
Build and maintain dashboards connecting spend, leads and enrolment, and report results at fixed intervals explaining deviations
Work with the admissions team to measure real lead quality and adjust channels, audiences and messages based on return up to enrolment
Collaborate with product and web teams on landing pages, forms and acquisition flows; design and run A/B tests of creatives, copies and audiences
Define audiences, lookalikes and remarketing strategies from first-party CRM data while respecting privacy and consent regulations
Monitor competitor advertising activity and evaluate new platforms and formats, including conversational AI advertising, through controlled pilots

Requirements

University degree in Marketing, Advertising, Business Administration, Communication or a related discipline
2–3 years of experience managing paid media campaigns, either in-house or at an agency
Practical command of Google Ads and Meta Ads Manager; LinkedIn Ads and TikTok Ads are valued
Digital analytics with Google Analytics 4 and Google Tag Manager, measuring the full funnel down to enrolment
Goal- and data-driven approach with CPL, CPA and ROAS KPIs and budget reallocation decisions
Ability to deal with agencies and vendors: demanding standards, orderly follow-up and clear communication
Organised, proactive and autonomous profile with strong capacity for multitasking environments
Experience in the education sector is a plus