Performance Marketing Specialist, Google Ads

November 14, 2026

Remote

Senior

Barcelona, Spain

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English is required
Time tracker is used

Description

This role owns Google Ads accounts for DTC and eCommerce brands, including strategy, client relationships, and performance across the funnel. It focuses on measuring incremental growth, diagnosing bottlenecks, and building solutions that improve results.

Responsibilities

Independently own a portfolio of DTC accounts as a strategist, media buyer, and direct client contact
Manage client relationships, present results and plans, explain the rationale behind decisions, and take ownership of issues
Before starting work, audit campaign structure, search queries, negative keywords, bids, impression share, product feed, landing pages, audiences, and conversion tracking
Record a Loom audit walkthrough and show the client the issues and opportunities found
Separate branded and non-branded campaigns, choose different strategies for them, and report on results separately
Check the share of branded traffic in PMax and account for it when determining incremental acquisition cost
Regularly review automated recommendations, automatically created ad assets, and Google's additional links
Manage Merchant Center feed quality, product titles, disapprovals, promotions, and the feed's impact on Shopping and PMax
Maintain GA4, GTM, Shopify goal imports, enhanced conversions, and offline conversions while identifying the causes of metric discrepancies
Identify bottlenecks in creatives, offer, average order value, landing page, checkout, or tracking and resolve them
Create the necessary landing pages, scripts, and reports, using AI to develop and launch solutions

Requirements

Hands-on experience managing Google Ads with substantial budgets for DTC and eCommerce businesses, with the ability to explain results by CPA, ROAS, and revenue
Strong command of Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM; knowledge of Bing is a plus
Using Claude or a similar AI tool in daily work and the ability to create and launch landing pages with it
Ability to clearly explain ideas to clients, justify decisions, push back on ineffective approaches, and flag issues early
A skeptical attitude toward your own metrics and willingness to validate them with controlled experiments
Experience building or running your own Shopify store or working with Meta ads is a plus

Conditions

Remote full-time work from any country
Must be available during US East Coast business hours for client calls; the rest of the schedule is flexible, with no time tracking
Significant autonomy, trust from day one, and fast feedback
Work with real brands and budgets, active experiments, and influence over the agency's approach to Google Ads
With strong performance, you can grow into a senior strategy role and take on more responsibility

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