Performance Marketing Specialist / Paid Media Specialist

October 16, 2026

Office

Junior

Warsaw

Keep in mind

Original vacancy is in Polish
You will likely need Polish for the job. The employer can confirm
Office-only work

Also worth knowing

English is required

Description

BYD Europe is hiring a Performance Marketing Specialist to build the BYD brand in Poland. The role covers planning, running and optimizing digital campaigns for one of the world's largest electric vehicle manufacturers, with real influence on the brand's position on the Polish market. The team is looking for someone who is equally comfortable in the Google Ads ecosystem and paid social, and who likes working with data to drive business results.

Responsibilities

Independently plan, configure and run advertising campaigns
Manage campaigns in Google Ads (Search, Performance Max, Demand Gen)
Run campaigns on social media (Meta Ads, TikTok Ads and LinkedIn Ads)
Optimize campaigns against KPIs (lead generation, sales, traffic, conversions)
Analyze results, identify trends and recommend actions to improve campaign efficiency
Prepare reports, insights and recommendations for the team and clients
Plan media budgets and monitor their execution
Test new ad formats, strategies and solutions available on advertising platforms
Monitor changes in the Google ecosystem and social platforms and implement best practices

Requirements

Minimum 2 years of experience running performance marketing campaigns
Very good knowledge of Google Ads (Search, Performance Max, Demand Gen)
Very good command of English and Polish
Experience running Meta Ads campaigns (Facebook and Instagram)
Knowledge of at least one additional platform: TikTok Ads or LinkedIn Ads
Ability to analyze data and draw practical conclusions
Experience optimizing campaigns for lead generation and sales goals
Self-sufficiency, good work organization and focus on achieving business goals
Ability to work with large advertising budgets is an advantage
Experience in the automotive industry on the client side or at an agency

Conditions

Opportunities to participate in departmental and company-wide integration events
Full-time employment

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