Product Marketing Manager App (m/w/x)

October 17, 2026

Hybrid

Middle

Berlin

Indeed

Keep in mind

Original vacancy is in German
You will likely need German for the job. The employer can confirm

Also worth knowing

English is required

Description

A Product Marketing Manager App (m/w/x) is being hired for the German retail market, based in Berlin, to drive the growth of mobile applications, combining performance marketing with holistic project leadership. The main focus is the Shopping App, alongside sport and outdoor apps such as Coach and Pacer. The role spans growth marketing, omnichannel project management, business development and KPI-based analytics.

Gender markers in the title: (m/w/x)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Mmale

Wfemale

Xintersex

Responsibilities

Drive the growth of mobile applications in Germany, connecting performance marketing with holistic project management
Focus on the Decathlon Shopping App and care for sport and outdoor apps such as Decathlon Coach and Pacer
Conceive and implement measures for user acquisition (UA, ASO) and retention (Push, In-App-Messaging)
Steer omnichannel projects, digital and in stores, and lead interdisciplinary teams
Develop the app vision for the German market and translate local market opportunities into marketing strategies
Use direct market and user feedback purposefully for product optimization and development
Steer KPI-based reporting of the Shopping App to management and make data-based decisions

Requirements

Completed degree in economics, marketing or communication
3–5 years of professional experience in the digital environment
Solid knowledge and experience in app marketing including UA, CRM and mobile tracking
Experience in project leadership with mobile apps
Experience moderating interdisciplinary teams across Tech, Marketing and Retail
Strong analytical thinking
Passion for digital products, customer experience and sport
Very good German and English skills, written and spoken

Conditions

Permanent unlimited contract with long-term perspective
Free design of working hours with up to three remote days per week
37.5 hours per week, 7.5 hours per day
Diverse training and education offers plus monthly exchange with your leader
Annual salary plus additional monthly performance bonus of up to 10%
Shareholding programs with the opportunity to buy company shares at attractive conditions
Free access to Urban Sports Club with over 50 sports
30% employee discount on all own brands for your own equipment
Attractive bike leasing (Jobrad)
30 days of vacation
Free anonymous consultation on mental health (Wellbeing)
Motivated team, team events and a direct feedback culture
Full-time employment

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