Senior Communication Manager

October 15, 2026

Senior

Paris, France

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English is required

Description

The company is expanding in France and is seeking a Digital, Content & Dealer Communication Manager to drive digital performance, lead content creation and coordinate communication across the dealer network. Reporting directly to the Marketing Director, the role owns three areas: digital marketing and performance, content and media content, and dealer communication. The manager connects strategy, content, media, CRM and local execution to support brand awareness, lead generation and sales.

Responsibilities

Define, deploy and optimize the digital marketing strategy across Paid Social, SEA, Display, retargeting and other relevant acquisition channels
Own digital campaign performance with a strong focus on traffic, lead generation, conversion and sales
Manage the digital lead-generation journey from campaign and landing page through form completion, tracking and conversion
Work closely with CRM and Sales teams to ensure leads are properly captured, qualified, followed up and converted
Manage website performance and evolution: traffic, content, user journey, conversion, SEO/SEA and CRO recommendations
Define and monitor key digital KPIs including reach, traffic, CTR, CPL, leads, conversion rate and ROI
Lead and challenge digital agencies and media partners on strategy, media plans, budgets, execution and performance
Develop a test-and-learn approach across audiences, formats, messages, landing pages and acquisition mechanics
Define and lead the content strategy across social media, paid media, website, CRM and local activations
Own the content planning and editorial calendar in line with product launches, campaigns, commercial priorities and major brand events
Lead creative briefs and coordinate the production of videos, social assets, display formats, website content, CRM assets and dealer content
Ensure that content is adapted to each media channel, audience and objective, with a strong social-first and media-first approach
Identify and produce content specifically designed for paid media performance, and optimize assets based on campaign results
Coordinate internal teams, creative agencies, production partners and other stakeholders to deliver content on time and to brand standards
Ensure consistency of brand expression while continuously improving content quality, relevance and performance
Define clear digital communication standards and toolkits for the dealer network
Provide dealers with ready-to-use campaigns, content, guidelines and assets for their local communication
Support dealers in activating local digital campaigns, social media, lead-generation initiatives and key commercial events
Monitor the quality and consistency of dealer communication and identify opportunities for improvement
Support and train dealer teams on digital marketing best practices, content usage and available marketing tools
Coordinate dealer communication needs with Marketing, Digital, CRM, Sales, PR and agency partners

Requirements

Master's degree in Marketing, Digital, Communications, Business or equivalent
7–10+ years of experience in Digital Marketing, Media, Content Marketing or Communications, ideally in automotive, retail or a network environment
Strong hands-on knowledge of Paid Social, SEA, Display, retargeting and lead generation
Strong data and performance mindset, with the ability to turn campaign results into clear and actionable recommendations
Proven experience in content strategy, social media and creative production management
Experience managing agencies and multiple stakeholders in a fast-paced environment
Strong project management, communication and coordination skills
Fluent English, written and spoken
Use of AI tools

Conditions

Full-time employment

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