Senior Communications Specialist

October 22, 2026

Senior

Madrid, Spain

Indeed

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English is required

Description

A global digital advertising company is hiring a Senior Communications Specialist for its Global Communications team in Madrid. The role shapes and scales global messaging: social media and email content, press release and PR support, content calendars, localization guidance and performance analytics, with AI tools built into the workflow. The specialist reports to the Global Communications & Engagement Manager and works with regional marketing teams across many markets.

Responsibilities

Write and edit social media content, including posts, captions, carousels, short-form video scripts and campaign copy tailored to each platform and audience
Support regional marketing managers with ready-to-use PR and content kits, copy reviews and localization recommendations
Review press releases for clarity and key messages, and repurpose announcements for social media, email and internal communications
Write and optimize email programs, including newsletters, campaign emails and nurture sequences, with A/B testing of subject lines, preheaders and CTAs
Integrate AI tools into the content workflow, from research and drafting to localization and variant testing
Manage an integrated content calendar across social media, email, the website and the marketing intranet
Apply brand tone-of-voice guidelines and maintain consistent copy across the website, presentations and sales materials
Monitor social media conversations, engage with the community and proactively identify reputational risks
Track social media and email metrics, including engagement, views, open rates, CTR and conversions, and turn them into recommendations
Help define and scale the brand voice across global channels, guiding regional teams on message adaptation

Requirements

5+ years of experience in content marketing, PR, communications or integrated marketing
Bachelor’s degree in communications, public relations, marketing or a related field
Proven expertise in developing and implementing communications strategies for social media, EGC, email and internal communications
Understanding of PR materials, including press releases, Q&As and media kits, with the ability to assess news value and write strong headlines and leads
Experience working at a PR agency is a strong advantage
Experience with content and PR tools, media monitoring systems, CMS platforms and analytics platforms (Salesforce Marketing Cloud, eClincher, PR Newswire)
Native-level English proficiency, with strong writing, editing and presentation skills
Systems thinking and the ability to build scalable, localizable and measurable content strategies
Strong organizational and communication skills for working across cross-functional teams and time zones
Hands-on experience using AI tools (Claude, ChatGPT, Gemini), with strong editorial oversight
Confidence working with data and turning dashboard metrics into business insights
Creative mindset and an interest in storytelling
Ability to build trust with stakeholders at all levels
Strategic thinking and the ability to adapt quickly to changing circumstances
Proactive approach and the ability to solve problems under pressure

Conditions

Full-time position
Based in Madrid on the Global Communications team, reporting to the Global Communications & Engagement Manager
Minimum annual base salary of EUR 38,000 plus an annual variable bonus
Training workshops and access to digital advertising expertise
Work with leading brands and platforms across more than 90 markets
Multicultural team and opportunities to grow within the company

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