Senior eCommerce Content Strategist

October 22, 2026

Hybrid

Senior

Barcelona, Spain

Indeed

Description

A senior content strategy role owning Amazon and cross-platform content for enterprise brand clients, from audits and quality benchmarking to messaging frameworks and creative briefs. The position focuses on making product and brand content discoverable both through traditional marketplace search and via generative AI assistants and in-platform shopping agents. It sits inside a small delivery pod with an SEO Executive and Designers, carries direct client-facing responsibility and includes senior review of the pod's output before delivery.

Responsibilities

Analyse customer reviews, search terms, AI-generated summaries and the queries customers and AI agents put to platforms (e.g. Rufus prompts)
Review current platform content and score it against a content quality framework such as IDQ or equivalent, benchmarking against best-in-class competitors and audience requirements
Translate audit findings into a clear, prioritised view of content requirements that feeds directly into strategy
Develop and own content strategy and execution for Amazon listings, A+/Premium A+ Content, Brand Store and related Amazon content
Extend strategy and content recommendations to other marketplaces, retailer sites (e.g. Tesco, Zalando, Otto) and D2C storefronts, adapting to each platform's content rules, algorithm and customer behaviour
Develop comms objectives, key messages and a messaging hierarchy for each client or category from audit findings
Define the content requirements, imagery and copy needed to deliver the strategy, plus frameworks and guidelines the team and client can act on
Develop A+ and Brand Store wireframes and mock-ups in collaboration with the Designer
Build content strategies that account for how product and brand content is read, ranked and surfaced by generative AI assistants (e.g. ChatGPT) and in-platform shopping agents (e.g. Rufus)
Keep the agency's thinking on AI and agentic discoverability current and translate emerging platform and LLM behaviour into practical content recommendations
Partner with the SEO Executive so keyword and search strategy and content structure are aligned across traditional and AI-mediated discovery
Recommend and run A/B tests on A+ Content, Brand Store, imagery and messaging to determine the most effective executional approach
Set up monitoring using Compass or an equivalent tool to measure content effectiveness and implementation
Track and report on content performance against strategy objectives, feeding learnings back into future audits and strategy
Develop the strategy and messaging that underpins paid social, display and marketplace advertising content
Write and own briefs for Designers producing static and video ad assets, translating strategy into clear creative direction
Review creative output against the brief, brand guidelines and platform requirements before client delivery
Present content strategy, recommendations and audit findings directly to client stakeholders
Prepare estimates and scopes of work for content workstreams
Shape and write content and creative briefs in response to client requirements
Manage client feedback through to resolution, balancing client expectations against strategy and platform best practice
Contribute to and help prepare proposals and pitch content for new and existing client business
Review the SEO Executive's and Designers' work before it is sent to the client, checking it against strategy, brand guidelines and platform requirements
Give feedback and direction to keep output consistent and on-strategy
Use AI tools proficiently for content and competitive audits, for generating recommendations and for producing or accelerating creative and written content
Identify and recommend where AI tools can improve the speed or quality of content production and audit work across the team

Requirements

Proven experience in Amazon content strategy and execution (listings, A+/Premium A+ Content, Brand Store, Amazon Posts), ideally in an agency or managed services environment
Working knowledge of content requirements across at least one other marketplace or major retailer platform (e.g. Tesco, Zalando, Otto) and D2C
Experience running content audits — analysing reviews, search terms, AI-generated summaries and customer/AI-agent queries
Experience scoring content quality against a framework such as IDQ or equivalent and benchmarking against best-in-class standards
Experience translating audit findings into content strategy: comms objectives, key messaging, messaging hierarchy and content requirements for imagery and copy
Experience developing or briefing A+ and Brand Store wireframes and mock-ups together with designers
Experience designing and running A/B tests and setting up performance monitoring (e.g. Amazon Compass or equivalent)
Strong understanding of how AI assistants and platform shopping agents (e.g. ChatGPT, Rufus) surface and rank product content
Confident, credible client-facing communicator comfortable presenting strategy, leading feedback conversations and owning estimates and proposals
Experience briefing creative teams for paid social and display advertising across static and video formats
Demonstrable, hands-on use of AI tools for research, auditing and content production, not just familiarity in principle
Strong copywriting and content editing skills with a close eye for brand and platform compliance
Comfortable reviewing and giving constructive feedback on the work of SEO and design peers

Conditions

Competitive salary and benefits
Hybrid working model
Continuous learning and career development
Work with leading global brands across major marketplaces
Commitment to equal opportunities and reasonable adjustments during the recruitment process

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