Senior Growth & Marketing Performance Lead

October 20, 2026

Hybrid

Senior

London

Indeed

Description

A global on-demand laundry and dry-cleaning service operating across the UK, France, the Netherlands, Singapore, Dubai, the USA and more countries. The vacancy covers a central growth role that unites acquisition and SEO work into a single data-driven plan. The focus is on measurement, attribution, budgeting and experimentation across six markets.

Responsibilities

Build and maintain the integrated marketing growth plan across channels and markets, aligned with the CXO and Finance
Run the weekly and monthly marketing performance rhythm: what moved, why, and what we do next
Track delivery against targets across both teams, flag risks early and push for action
Identify gaps between channels such as funnel drop-off, landing page conversion or lifecycle, and drive fixes with the right owners
Own the marketing single source of truth: dashboards, definitions and data quality across markets
Define and run the attribution approach, including incrementality tests, geo tests and holdouts
Work with Product and Engineering on tracking, and with Finance on CAC, LTV, payback and spend forecasting
Reconcile platform-reported results with first-party and finance data
Build the cross-channel budget model and recommend where the next pound, rupee or dirham should go
Evaluate channel efficiency and diminishing returns, and bring clear reallocation cases to the CXO
Own the cross-channel experimentation roadmap, test standards and shared learning log
Raise data maturity across marketing through frameworks, tooling and coaching
Coordinate cross-functional growth work with Product, Operations and CRM

Requirements

7+ years in performance, growth or marketing analytics roles including hands-on paid acquisition
Experience across multiple channels, paid and organic, in a multi-market business
Proven ability to drive results through influence across senior peers without line authority
Experience in a consumer, on-demand, marketplace, subscription or app-based business
Strong analytical skills: advanced Excel or Google Sheets, SQL and BI tools such as Looker, Tableau or Power BI
Solid grasp of tracking and attribution: GA4, UTMs, Conversions API, MMPs and the impact of privacy changes
Working knowledge of incrementality methods and, ideally, marketing mix modelling
Commercial fluency in unit economics: CAC, LTV, payback, contribution margin and cohort analysis
Clear communicator who turns data into decisions for senior stakeholders
Background spanning paid social, paid search and SEO performance
CRM, lifecycle or conversion rate optimisation experience
Exposure to the Middle East, South or Southeast Asia, or continental Europe
Python or R for analysis and automation
Experience in a growth, marketing operations or chief-of-staff style role