Senior Influencer & Content Specialist

October 19, 2026

Hybrid

Senior

Warsaw, Poland

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B2B contract

Description

This is a full-time hybrid role for a Senior Influencer & Content Specialist on a B2B contract. The person will plan, develop and execute content and influencer marketing strategies to strengthen brand presence and audience engagement across digital platforms. The role combines strategic content management with hands-on influencer collaboration, from identifying and negotiating with creators to measuring campaign performance. Some work from home is acceptable, with the role primarily based in Warsaw.

Responsibilities

Develop and implement content strategies aligned with brand goals and audience insights
Manage the content calendar and ensure consistent messaging across Facebook, Instagram and other digital channels
Oversee content creation including copy, visuals and short-form video with the internal creative team and external freelancers
Identify, vet and onboard relevant influencers and brand ambassadors in alignment with campaign objectives
Manage end-to-end influencer marketing campaigns from briefing and negotiation to performance tracking and reporting
Collaborate with marketing, PR and paid media teams to integrate influencer and organic content strategies
Analyze campaign metrics and optimize content performance using data-driven insights
Stay up to date with social media trends, platform updates and emerging influencer communities
Ensure content adheres to brand guidelines, tone of voice and compliance standards

Requirements

Proven experience of 3+ years in content marketing, social media management or influencer marketing, preferably in agency or consumer brand environments
Strong knowledge of influencer relations from selection and negotiation to campaign execution and analytics
Skilled in content strategy, creation and management tailored to Facebook, Instagram and LinkedIn
Experience in planning and executing influencer campaigns with measurable ROI
Understanding of creator economy dynamics, influencer fee structures and performance-based collaborations
Excellent project management and organizational skills in fast-paced, deadline-driven environments
Ability to balance creativity and analytics, ensuring all content delivers business results
Familiarity with social media analytics, engagement tactics and platform-specific tone of voice
ChatGPT and AI tools for ideation, scriptwriting and optimization
Meta Business Suite, Emplifi and Sprout Social for content scheduling, promotion and insights
Google Analytics and UTM tracking to evaluate traffic sources and conversions
Canva and Figma for quick branded content creation
Influencer marketing platforms such as Influtool for influencer discovery, campaign management and reporting
Microsoft 365 and Asana for collaboration, reporting and campaign documentation
Excellent communication and relationship-building skills
Strategic mindset combined with creative flair
Ability to brief creators clearly and provide constructive feedback
Proactive, organized and detail-oriented approach to multitasking
Passion for social media trends, storytelling and influencer culture

Conditions

Full-time employment with a hybrid work format
Some work from home is acceptable, with the role primarily based in Warsaw
The role is engagement on a B2B contract basis

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