Senior Manager Acquisition Growth & Optimisation

October 9, 2026

Hybrid

Senior

London

Indeed

Description

Dr. Martens is seeking a Senior Manager Acquisition Growth & Optimisation to lead the acquisition team and shape the global audience strategy. The role focuses on improving acquisition quality, optimizing spend, and driving sustainable customer growth across channels. You will collaborate with product, data, CRM and eCommerce teams while working in a hybrid format.

Responsibilities

Identify and prioritize acquisition opportunities across channels, audiences and markets, evaluating value, feasibility and impact
Define and own the global audience strategy, creating segmentation frameworks and ensuring insight‑led targeting across campaigns
Drive acquisition quality by optimizing LTV:CAC, new vs repeat ratios and marginal ROAS for sustainable growth
Lead optimisation, experimentation and performance insight, overseeing the global testing roadmap and translating data into commercial recommendations
Enable markets and align cross‑functional teams by providing audience playbooks and partnering with product, CRM, data and eCommerce teams

Requirements

Deep experience developing and activating audience segmentation strategies across paid, non‑paid, CRM and OOH channels
Advanced ability to interpret consumer performance data with strong command of first‑party data platforms and activation tools
Proven expertise in acquisition metrics such as CAC, LTV, ROAS and incrementality to drive commercial decisions
Demonstrated strategic leadership in translating commercial priorities into scalable global audience strategies and influencing cross‑functional teams
Track record of leading experimentation and optimisation programmes using AI, automation and test‑and‑learn methodologies
Experience managing a high‑performing acquisition growth and optimisation team

Conditions

Hybrid working arrangement combining office presence with remote days
Free pair of Docs and 65 % discount on Docs plus 50 % off accessories
“Buy as you Earn” share scheme offering equity participation
Pension scheme through Aviva, life assurance and private healthcare coverage
25 days of annual leave plus bank holidays and two paid volunteer days per year
Inclusive workplace policies promoting diversity and employee wellbeing

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