Senior Marketing Specialist

October 9, 2026

Remote

Senior

Warszawa, Poland

Indeed

Worth knowing

English is required

Description

LUX MED is looking for a Senior Marketing Specialist to lead communication and sales campaigns for selected business lines. The role covers communication strategy recommendations, sales campaigns in e‑commerce, direct and Call Center channels, advertising and patient‑facing content, and cooperation with agencies, the media house and a graphic studio. It also includes competitor and campaign performance reporting, budget management, landing page creation and CRO support. The workplace is Warsaw, Mazowieckie.

Responsibilities

Preparing communication strategy recommendations for selected business lines (target client, media assumptions, main message, benefits vs. competition)
Preparing and coordinating the execution of communication campaigns for selected business lines
Planning and executing sales campaigns in e‑commerce, direct, and Call Center channels
Developing content for advertising materials and patient‑facing materials
Supporting content marketing activities
Cooperating with organizational units of the LUX MED Group within ongoing marketing projects – understanding needs, goals, and specifics of the business line
Cooperating with advertising agencies, media houses, and graphic studios/designers
Preparing competitor activity reports
Preparing campaign performance reports
Collaborating on landing page creation
Collaborating on CRO initiatives
Managing the budget of executed campaigns

Requirements

Experience in independently managing projects in the field of internet marketing
Proactivity and ability to defend one's own ideas
Experience in creating content for advertising materials
Experience in executing communication campaigns for individual clients – Direct Marketing, Digital Marketing, Social Media, media campaigns, BTL communication
Experience in planning and executing e‑commerce campaigns
Editorial skills, the so‑called “light pen”
Experience collaborating with advertising agencies, media houses, and graphic studios
Ability to think analytically and present synthetic conclusions
Creativity and sense of aesthetics
Good command of English

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