Senior Marketing Specialist

October 16, 2026

Hybrid

Senior

Vélizy-Villacoublay

Indeed

Keep in mind

Another language required
French

Also worth knowing

English is required

Description

The role sits within the Consumer Marketing team in France, focusing on translating product advantages into compelling consumer messages and driving brand awareness and engagement. It covers product positioning, integrated campaigns, digital content with SEO/GEO, influencer collaborations, and performance analysis. The specialist works closely with Product Management, Marketing Communication, E-commerce, Sales, and external agencies. The position is hybrid, based in Vélizy-Villacoublay.

Responsibilities

Develop product marketing strategies based on consumer insights, competitive analysis, and product differentiation
Translate technical product features into compelling consumer benefits and key marketing messages
Define target audiences, product positioning, and communication priorities for product launches and marketing initiatives
Independently plan and execute integrated marketing campaigns across digital, influencer, PR, e-commerce, and retail channels
Develop campaign concepts, creative briefs, budgets, and performance objectives
Coordinate internal teams and external agencies to ensure effective execution and timely delivery
Monitor campaign performance and optimize marketing activities to maximize business impact
Develop product-focused content strategies, including product videos, buying guides, comparisons, use cases, and landing pages
Identify content opportunities based on consumer search behavior and competitor activities
Support SEO and GEO initiatives to improve product visibility across search engines and AI-powered platforms
Develop influencer and creator marketing strategies aligned with product positioning and campaign objectives
Plan and coordinate KOL/KOC collaborations, product reviews, demonstrations, and UGC campaigns
Evaluate content performance and optimize influencer marketing effectiveness
Monitor competitor marketing strategies, consumer trends, and emerging marketing opportunities
Analyze campaign results, consumer engagement, search visibility, and conversion performance
Provide actionable recommendations to continuously improve marketing effectiveness

Requirements

Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
Minimum 5 years of relevant experience in product marketing, integrated marketing campaigns, or digital marketing
Experience in consumer electronics, smart home, connected devices, or consumer technology is strongly preferred
Proven track record of independently planning and executing successful marketing campaigns
Strong ability to translate product features into compelling consumer messages and creative marketing content
Solid understanding of digital marketing, including SEO, GEO, paid media, content marketing, and influencer marketing
Strong analytical, project management, and cross-functional collaboration skills
Creative, proactive, results-oriented, and hands-on, with the ability to manage projects from concept to execution
Fluent French and professional working proficiency in English