Senior Principal Content Strategist

November 9, 2026

Senior

Greater Barcelona Metropolitan Area

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Portfolio required

Description

The Senior Principal Content Strategist will shape content strategy for Forma Design and connected platform experiences, including product journeys, learning, and AI-powered interactions. The role also develops scalable content frameworks and AI-native workflows to improve consistency and quality across products.

Responsibilities

Define and drive content strategy across Forma Design and the connected platform, shaping product direction and customer journeys across in-product experiences, learning, AI experiences, and other touchpoints
Partner with Product, Design, Engineering, Research, Data Science, and other teams to integrate content strategy into product development and inform key decisions
Design intuitive, approachable, personalized, contextual learning and onboarding experiences aligned with the product’s AI-forward direction
Pioneer AI-native content workflows that scale content output and quality
Develop scalable frameworks, governance models, and operating practices for consistent, high-quality product experiences
Lead terminology, naming, and content system efforts that support connected user experiences and long-term platform growth
Define success metrics for content quality and use research and cross-functional partnerships to improve outcomes
Track and share trends in content strategy, content design, and AI to strengthen content practices across AEC Experience Foundations
Mentor strategists, guide partners, and share practices that improve content quality and cohesion across teams

Requirements

10+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline
Proven experience delivering high-quality in-product content design and strategy for complex digital products or software applications
Experience building AI-native workflows and a passion for challenging the status quo
Expertise distilling complex and technical subject matter into clear written, visual, or video content
Experience defining product direction alongside Product, Design, Engineering, and Research
Excellent communication and storytelling skills, including explaining design rationale and influencing senior stakeholders
Demonstrated commitment to customer-centered design, iteration, and evidence-based decision-making
Track record of working effectively in fast-moving, AI-driven environments where product capabilities evolve quickly and content must keep pace
Expertise designing engaging, personalized, contextual in-product onboarding and learning experiences that evolve traditional support models
Experience designing AI-powered user experiences
Bachelor’s degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience
Experience in the AEC industry
Deep expertise in conversational UX, content design for AI-driven experiences, and guidance for complex workflows
Passion for applying product design, AI, and content strategy to empower designers, makers, and builders

Conditions

The position is full-time
The role may require in-person onboarding or in-person identity verification

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