Staff Marketing Data Analyst

November 8, 2026

Senior

Berlin, Germany

Description

Staff Marketing Data Analyst owning end-to-end marketing attribution, incrementality testing and the testing roadmap for a European fintech finance workspace. The role designs geo tests and conversion lift studies in Google Ads and Meta Ads, mediates between channel teams and Finance, and ships dashboards using Snowflake, Tableau and AI tools. Full-time position based in Berlin at Mid-Senior level.

Responsibilities

Own attribution, end to end — maintain the attribution models and touchpoint definitions, and be the go-to when a stakeholder asks why the numbers moved
Test where it matters, inside the ad platforms — design and run geo tests and conversion lift studies directly in Google Ads and Meta Ads
Build the roadmap, not just answer tickets — pick up and drive the incrementality-testing roadmap within the first few months
Referee, don't take sides — help channel teams and Finance agree on what the numbers actually say
Use AI across the workflow, from making sense of a stakeholder's ask to shipping the dashboard that answers it

Requirements

Has owned an attribution model, not just read one — can explain last-click vs first-click and has navigated a real team disagreement over it
Has tested incrementality inside ad platforms — geo tests or conversion lift studies in Google Ads/Meta Ads
Adapts the message to the room — explains technical results to non-technical stakeholders, knows what's their call to make
Self-sufficient in SQL and a BI tool (Snowflake, Tableau, or equivalent)
Uses AI as part of the workflow

Conditions

Full-time
Real ownership from day one — no inherited playbook, you build the roadmap
A stack that's already there — Snowflake, Tableau, AI-forward team
Your own lane to grow into, distinct from the senior data scientists
Stakes that matter — your calls influence real budget allocation

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