Digital Performance & Media Strategy Lead

November 6, 2026

Hybrid

Lead

Madrid, Spain

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

Description

&Beyond is hiring a Digital Performance & Media Strategy Lead to own full-funnel digital media, acquisition and growth strategy. The role connects media strategy, Paid Media, branding, analytics and growth, turning business goals into measurable, efficient and scalable marketing plans. It acts as a key interlocutor with management on investment strategy, contribution measurement and new growth opportunities.

Responsibilities

Define acquisition and digital media strategy aligned with business objectives
Design full funnel media plans integrating branding and performance across the customer journey
Set the role of each channel, investment distribution and prioritization criteria
Identify new growth opportunities, channels, audiences and formats
Lead planning, execution, supervision and optimization of Paid Media strategies
Define campaign structures, audiences, segmentations, objectives and bidding strategies on major platforms
Manage and optimize investment based on results to ensure budget efficiency and acquisition goals
Define the measurement framework, KPIs and media performance evaluation models
Analyze the funnel and customer behavior to identify improvement and growth opportunities
Drive the evolution of tracking, attribution and incrementality measurement
Translate data and insights into strategic decisions and optimization plans
Foster a culture of experimentation, learning and continuous improvement
Work cross-functionally to connect media strategy with the full customer experience
Identify opportunities to improve conversion, acquisition cost, customer value and profitability
Incorporate long-term metrics such as CAC, LTV, retention and incrementality into decisions
Drive collaboration between teams and ensure alignment between strategy, execution and results
Coordinate vendors and advertising platforms, establishing methodologies, processes and work standards
Act as strategic interlocutor with management and key internal stakeholders

Requirements

More than 4 years of experience in Digital Marketing, Performance or Media Strategy
Experience defining full funnel media strategies and managing significant Paid Media budgets
Mastery of Google Ads and Meta Ads, and knowledge of other digital channels
Strong knowledge of analytics, measurement, attribution and optimization
Business orientation and mastery of KPIs such as CAC, CPA, ROAS, ROI and LTV
Cross-cutting vision to connect Paid Media with CRM, Ecommerce, CRO and Growth
Ability to lead and coordinate teams, agencies and stakeholders

Conditions

Stable project with permanent contract and competitive salary plus 100% company-funded social benefits
Hybrid remote work model on Mondays and Fridays with flexible schedule
Intensive workday every Friday from 09:00 to 14:30
Summer intensive workday from 15/06 to 15/09
24 days of vacation plus 6 additional rest days per year
Full-time employment