SEO, Data And Editorial Visibility Manager

November 8, 2026

Hybrid

Senior

Paris, France

Keep in mind

Original vacancy is in French
You will likely need French for the job. The employer can confirm

Also worth knowing

English is required

Description

A leading French national daily newspaper is hiring an SEO and editorial data lead to own organic visibility strategy across its website, apps and newsletters. The role covers SEO audits, data-driven editorial recommendations, and building GEO (Generative Engine Optimization) practices for AI-driven search. The hire will work daily with the newsroom, product owners, developers, data and marketing teams, and top management.

Responsibilities

Define and evolve the SEO strategy with editorial, product, technical, data and marketing teams
Run technical, semantic, editorial and competitive audits
Analyze performance by section, topic, format, timing and acquisition channel to support decisions
Identify growth opportunities from search, traffic, positioning, crawl and engagement data
Assess topic and query potential, competition level and fit with editorial priorities
Formulate technical, semantic and editorial optimization recommendations
Prioritize actions by potential impact, audience value, implementation effort and urgency
Define roadmaps, track their delivery and evaluate the results
Regularly revisit implemented actions to verify effectiveness and surface the next projects
Watch weak signals such as search behavior changes, algorithm updates, new formats or performance drops
Anticipate transformations of search engines and information access interfaces
Set up watch, analysis and experimentation around GEO, generative engines, AI Overviews and conversational assistants
Study visibility and citation conditions of press content and how engines identify sources and journalists
Analyze the risk of traffic loss when answers are provided directly by the platform
Track issues of attribution, trust, intellectual property and the value of journalistic work
Help define new metrics to evaluate the publication's presence in these environments
Formulate recommendations for editorial, product and management teams and raise organizational awareness
Help defend the visibility and editorial identity where engines synthesize information directly
Act as the daily SEO and data contact for the newsroom
Support teams in analyzing and promoting their content with data, context and advice
Identify topics, angles and formats with audience potential
Analyze search trends, user expectations, seasonality and competition
Propose editorial opportunities for coverage or follow-up pieces
Identify content to update, enrich, interlink or resurface
Help journalists optimize titles, standfirsts, subheads, metadata, links and content structure
Train the newsroom on visibility in Search, Google News and Google Discover
Contribute to splitting and promoting major investigations and building distribution plans with product owners
Shed light on editorial trade-offs: audience potential, competition, timing, channel and recurrence
Keep data in service of the editorial project without standardizing writing
Ensure SEO and data considerations are taken into account in technical changes, templates and new projects
Analyze SEO impacts of product changes and write or challenge functional and technical recommendations
Check integration quality before and after production release
Optimize architecture, crawling, indexing and internal linking
Ensure proper implementation of structured data and tags
Analyze logs and crawl data
Help reduce performance issues, especially those related to Core Web Vitals and CLS
Define indicators needed to track each change and document recommendations and decisions
Translate SEO issues into concrete requirements for a digital product and talk with technical profiles

Requirements

At least 5 years of SEO experience, ideally on a media site, content publisher or high-traffic platform
Bac+3 to Bac+5 higher education degree
Mastery of natural referencing principles and specific media and press challenges
Strong data culture moving from raw data to analysis and recommendation
Comfort with audience analysis and the main SEO tools
Ability to explain technical, data or algorithmic topics to non-specialists
Able to work with developers, product teams, journalists, managers and executives
Autonomous, rigorous, curious and particularly proactive
Excellent written and oral communication skills
Interest in the press, news and demanding editorial environments
Professional English proficiency
Mastery of technical, editorial and semantic SEO
Mastery of Piano Analytics and Google Search Console
Good knowledge of OnCrawl, Semrush or equivalent tools
Mastery of log analysis, structured data, source code and crawl data
Good understanding of HTML, CSS and JavaScript
Good knowledge of Core Web Vitals and web performance issues, especially CLS
Mastery of Excel and reporting and presentation tools
Knowledge of Google News, Google Discover and news content referencing
Strong interest in GEO, generative engines and AI Overviews