Social Media Manager

November 9, 2026

Hybrid

Lead

Milano, Italy

Indeed

Keep in mind

Another language required
Italian

Also worth knowing

English is required

Description

The Social Media Manager will lead global social media strategy and execution for two fashion brands, from content planning and campaign activation to community engagement and performance analysis. The role combines creative direction, cultural awareness, stakeholder collaboration, and budget management to strengthen brand presence and audience engagement.

Responsibilities

Define and implement a global social media strategy with a distinct voice, visual identity and audience proposition for each brand
Translate overall brand strategy, seasonal priorities and commercial goals into channel strategies and integrated plans
Create annual and seasonal publishing calendars considering collection launches, fashion shows, campaigns and cultural events
Lead storytelling and content planning for social platforms
Transform global campaigns, runway shows, collection launches and partnerships into engaging digital stories
Combine editorial content for brand development with timely and culturally relevant product stories
Maintain high visual quality, communication tone and creative consistency across channels
Align social media activity with PR, communications, celebrities, influencers and media strategies
Identify authors, cultural leaders and new talents capable of organically engaging brand audiences
Curate influencer content and partnerships from briefing and approval through launch and performance evaluation
Track global fashion trends, cultural movements and digital behavior of luxury and contemporary fashion audiences
Manage daily operations of global channels and ensure content publication according to agreed calendars
Monitor discussions, audience sentiment and cultural opportunities, responding when necessary
Verify content compliance with brand guidelines, platform requirements, usage rights and approval processes
Define KPI and measurement system for brand awareness, engagement, content effectiveness and business goals
Analyze channel and campaign results and audience data, proposing concrete improvements
Prepare regular reporting for marketing and key stakeholders and identify growth opportunities for channels
Collaborate with paid media teams to increase reach and impact of priority campaigns
Manage social media budgets, agency relationships and external resources, ensuring efficient allocation
Coordinate work with marketing, PR, creative, e‑commerce, merchandising and licensing partners
Serve as the central point of contact for strategy, recommendations, content planning and social media practices
Participate in overall brand and marketing initiatives, bringing a social‑media‑first approach

Requirements

Looking for a specialist with about 3–5 years of experience in social media, digital marketing or brand communications, preferably in fashion or consumer brands
Proven experience in developing and implementing social media strategies for an international brand
Deep understanding of luxury and contemporary fashion, its audiences, opinion leaders and cultural influences
Experience collaborating with creative teams, production partners, agencies and influencers
Practical experience managing multiple channels, editorial calendars and integrated campaigns
Strategic thinking and a proactive practical approach to task execution
Developed creative judgment and understanding of visual storytelling, brand image creation and identity
Deep knowledge of Instagram and TikTok, as well as awareness of changes in the social media landscape
Strong editorial sense and ability to turn brand DNA into relevant content
Analytical skills and confident interpretation of data on social channel performance
Strong project management skills and ability to handle multiple tasks in a dynamic international environment
Strong communication skills and stakeholder relationship management abilities
Fluent in Italian and English