Brand Manager, Consumer Products

November 4, 2026

Senior

Warsaw, Poland

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English is required

Description

The role covers managing relationships with key business partners, manufacturers, retailers, publishers and gaming communities to grow the consumer business in Poland and Baltic countries. The brand manager develops marketing plans to boost awareness, generate demand and convert sales of consumer products, reporting to the CEE Regional Marketing Director. The position involves coordinating marketing campaigns with PR, Community and Corporate Marketing teams and managing complex projects with multiple collaborators across key business accounts.

Responsibilities

Manage and develop marketing relationships with key ecosystem partners such as manufacturers, retailers, etailers, publishers, agencies and telcos
Develop quarterly strategic plans for key accounts to drive awareness and demand with clear targets for awareness, consideration and sell-out
Manage planning, execution and reporting of MDF programs in accordance with corporate program objectives
Ensure brand and marketing communications consistency and accurate visibility across countries and channels, online and offline
Analyze and provide insights on local market trends, opportunities for growth and competitive threats
Deliver product and campaign training per account, modifying and localizing training content as needed
Measure, track and report on program success for MDF spend applying benchmarks and return on investment methodologies for digital and trade marketing activities
Develop synchronized marketing plans with regional consumer marketing collaborators aligned to corporate campaign roadmaps
Act as the internal and external regional marketing champion for consumer product launches and technology campaigns

Requirements

Degree from a leading university in Marketing or Business-related field, or equivalent experience
Excellent written and oral communication skills in English and Polish
Minimum of 5 years of marketing experience within gaming and/or consumer electronics, PC gaming hardware industry in Poland
Strong organizational skills and competence in interacting effectively with people across different geographical territories
Strategic problem solver with capacity to deliver compelling results on time
International experience is a plus
Team oriented with the ability to work in a matrix organization