Content & Communication Manager

October 21, 2026

Office

Middle

Opmeer, Netherlands

Indeed

Keep in mind

Another language required
Dutch
Office-only work

Also worth knowing

English is required
Part-time role

Description

Content and communications role in an importer and distributor of natural and sustainable cosmetics brands across Europe, selling to concept stores, online shops, high-end salons and perfumeries in the Benelux plus distributors in the rest of Europe. The manager owns social media, branding and tone of voice, copywriting, newsletters and performance content, combining creativity with commercial, data-driven optimisation. Reporting covers reach, engagement and conversion, and collaborations with ambassadors and content creators are part of the scope. The position is 24–32 hours per week and work is on site in Opmeer.

Responsibilities

Manage the social media channels of the different brands
Develop content calendars and content plans
Create creative content, reels, videos and visuals fitting each brand identity
Increase online reach, engagement and brand awareness
Translate trends and ideas into relevant content for the target audiences
Measure, analyse and report results such as reach, engagement and conversion
Safeguard and strengthen the branding and tone of voice of the several brands
Write strong, persuasive and error-free copy for social media, newsletters, website banners and campaigns
Translate product benefits, ingredients and brand values into compelling stories that build trust and drive sales
Ensure a consistent brand experience across channels without losing each brand's own identity
Write and lay out newsletters that inspire, activate and convert
Analyse customer behaviour and campaign results to keep improving communication
Optimise subject lines, content and call-to-actions to raise engagement and conversion
Apply audience segmentation and personalised communication to increase e-mail relevance
Develop creative videos and visuals for ads that attract attention and contribute to sales
Test and optimise hooks, messages, images and call-to-actions
Set up and guide performance-oriented collaborations with ambassadors, content creators and other brands
Analyse which collaborations deliver results and scale the successful ones
Proactively spot opportunities to improve visibility, customer engagement and brand performance

Requirements

hbo working and thinking level with demonstrable experience in content management, social media and digital marketing
Confirmed Canva experience of at least three years, building high-quality designs independently
Strong sense of design, aesthetics, colour and composition for professional brand visuals
Strong video editing skills to produce creative, catchy videos and reels
Sense of photography and ability to present products visually attractively
Understands what makes content convert and combines creativity with commercial insight
Analyses results and relevant KPIs and translates them into concrete content improvements
Excellent command of the Dutch language, both spoken and written
Ability to communicate professionally in English
Proactive and accurate way of working with independent prioritisation
Affinity with beauty and preferably substantive knowledge of skin, make-up and beauty products
Background as a beauty specialist and/or make-up artist is an advantage
Knowledge of Adobe Photoshop is an advantage
Experience setting up, managing or optimising Meta Ads campaigns is a plus