Digital Marketing Lead – Email

October 15, 2026

Hybrid

Lead

London

Indeed

Description

The role sits within the Email Marketing team of a digital-led UK retailer's Digital Marketing division. It owns planning and execution of sales-driving, brand-building email and SMS campaigns across the group's brands, including supplier-funded campaigns. The position also drives the channel strategy through audience segmentation, personalisation and automated trigger campaigns, with measurement and reporting against objectives and forecasts.

Responsibilities

Ownership of planning of email and SMS campaigns, including briefing agencies and internal stakeholders
Oversee the execution and activation of all campaigns, responsible for ensuring accuracy across each
Measurement and reporting on campaign performance ensuring delivery against objectives and forecasts
Manage relationships with internal stakeholders across the business to plan and support key category and business priorities
Create and drive the strategy of the channel, focussing on audience segmentation, personalisation and automated trigger campaigns
Develop beneficial agency relationships with market leaders to set the standard in email and SMS marketing

Requirements

Experience of managing, planning and executing email marketing campaigns
Analytical mind and critical skills to challenge results, forecasting and continuously improving performance
Highly data-driven with strong analytical skills and ability to use data to inform decision making
Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies
Knowledge of the retailer's business and/or the retail industry
Experience with creative optimisation tools such as Movable Ink
Knowledge and/or experience of Salesforce Marketing Cloud

Conditions

Full time permanent contract based in London Store Support Centre and Home
Email and SMS campaigns need to be delivered on time and performing against forecast
Delivering supplier funded campaigns on time in line with client bookings
Acute attention to detail, delivering campaigns at pace and with accuracy
Continued test and learn optimisation to improve engagement and commercial performance
Entrepreneurial and can-do attitude to help drive change with best-in-class activity
Ability to manage and prioritise workload in a high pace retail environment with the support of two off-shore team members
Colleague discount of 10% after 4 weeks, increasing to 15% on selected days
Performance-related bonus of up to 10% of salary
Pension scheme and life cover
Annual holiday allowance with option to buy additional holiday
Season ticket loans, cycle to work scheme, health cash plans and pay advance
Up to 26 weeks pay for maternity or adoption leave and up to 4 weeks pay for paternity leave
Flexible working where possible