Marketing Automation Specialist

October 16, 2026

Remote

Senior

Berlin, Germany

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English is required

Description

Major digital entertainment marketplace founded in 2013 with 20 million users worldwide is looking for a Marketing Automation Specialist for the German market. The role owns end-to-end direct marketing campaigns across email, web push and popup channels. Daily work includes campaign performance analysis, A/B testing, competitive analysis, product feed management and driving subscriber growth. The position is fully remote with flexible hours.

Responsibilities

Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup)
Analyse campaign performance and run A/B tests to improve engagement and conversion
Collaborate with other marketing teams on targeting and cross-channel campaigns
Conduct competitive analysis and identify opportunities to improve campaign performance
Manage product feed data required for product-based campaigns (product recommendations)
Drive email and web push active subscriber growth to boost the potential of these channels
Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns

Requirements

Native-level German and strong English communication skills
Experience in CRM, marketing automation, digital marketing, or a similar role
Experience with campaign optimisation, A/B testing, and performance analysis
Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate
A data-driven, proactive approach and ability to work independently
Experience with AI tools and solutions
Strong collaboration skills and interest in working across marketing channels