Direct Marketing, Automation And Website Manager H/F

October 16, 2026

Office

Senior

Paris

Indeed

Keep in mind

Original vacancy is in French
You will likely need French for the job. The employer can confirm
Office-only work

Also worth knowing

English is required
Fixed-term contract

Description

A full-time fixed-term (CDD) role in the Marketing department starting February 2027, covering prospect acquisition for credit insurance and digital offers — from strategy and campaign setup to lead nurturing and handover to telemarketing and sales teams. The person also acts as webmaster for the corporate website, handling technical maintenance, content updates, SEO and conversion optimization. Campaign performance is tracked through KPIs: acquisition cost, engagement, open and conversion rates and ROI.

Responsibilities

Generate a solid flow of potential contacts on the websites through direct and automated marketing campaigns
Optimize campaign performance: acquisition costs, engagement rates, open rates and conversions
Manage the direct marketing acquisition budget
Coordinate with partners and teams in France and the Group to implement global campaigns
Track innovations in acquisition marketing and adopt a test-and-learn approach
Define the acquisition strategy and prospect follow-up scenarios to improve lead quality
Define the detailed action plan by targeting the market to be prospected and setting campaign objectives
Manage vendors and suppliers for the deployment of campaigns
Run campaigns on their channels and ensure their follow-up in the CRM system
Support sales teams in carrying out specific prospecting actions for commercial networks
Identify and define key performance indicators (KPIs) to measure performance
Monitor and manage daily campaign effectiveness, the conversion process and return on investment (ROI)
Coordinate and challenge the actions carried out by vendors and suppliers
Ensure proper campaign tracking and measurement in collaboration with IT teams
Create web pages: product pages, blog articles and module integration
Implement recommendations to optimize user flows, pages and navigation menus and improve conversion rate
Monitor and follow up on the resolution of technical bugs
Implement recommendations to improve natural search referencing (SEO): internal linking and markup
Update and enrich website content
Analyze website traffic using analytics tools