Digital Marketing Specialist

August 29, 2026

Hybrid

Middle

Barcelona, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

De'Longhi Group is seeking a Digital Marketing Specialist to drive the integrated media strategy for their iconic brands in Spain. The role involves executing and optimizing paid media, influencer marketing, and PR campaigns, with a focus on data-driven performance and brand visibility. The specialist will work closely with brand managers, agencies, and creators to deliver unmatched digital ROI.

Responsibilities

Define and execute paid media campaigns (Paid Social, Search/PPC, Programmatic, Display) for assigned portfolio brands, continually optimizing for maximum ROAS and cost efficiency (CPA)
Lead end-to-end influencer marketing across nano, micro, and macro creators
Adapt global campaigns to local cultural moments, oversee community management/social listening, and boost content performance via paid amplification and testing
Track campaign performance using GA4 and media dashboards, run creative A/B testing, and translate data into actionable insights for commercial and brand leadership
Lead press communications, product sample seeding, influencer gifting, media events, and native publisher partnerships to drive top-of-mind brand awareness
Provide local support to ensure promotional assets are aligned for peak commercial pushes and supply assets for CRM drops

Requirements

3–5 years of proven hands-on experience in Integrated Media (Paid Social, Search, Influencer Marketing, PR) and Media Analytics (FMCG or Consumer Electronics background highly valued)
Relevant Bachelor’s or Master’s degree
Advanced expertise in GA4 (Google Analytics 4), Meta Ads Manager, TikTok Ads, Google Ads, attribution dashboards, and social listening platforms
Data-driven mindset focused on optimizing ROAS/CPA
Financial discipline for media budgets
Creative flair for creator content
Strong stakeholder management skills
Fluency in Spanish and business professional English

Conditions

Hybrid work model (2 days smart working/week)
Flexible benefit systems
Wellbeing initiatives and comprehensive health insurance (Cigna)
Restaurant cards, free parking, birthday day off
Full training package to accelerate career

GA4Meta Ads ManagerTikTok AdsGoogle Adsconsumer_electronics

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