Social Media & Performance Marketing Specialist (m/w/d)

October 19, 2026

Hybrid

Middle

Gräfelfing

Indeed

Keep in mind

Original vacancy is in German
You will likely need German for the job. The employer can confirm

Also worth knowing

English is required

Description

The specialist drives the brand's social media presence across organic channels, influencer cooperations and paid social campaigns. Performance marketing measures are steered data-based and continuously optimized against KPIs such as ROAS and engagement rate. The role also covers tracking setup, reporting, conversion optimization and close collaboration with internal teams and external agencies.

Gender markers in the title: (m/w/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Mmale

Wfemale

Ddiverse

Responsibilities

Develop the social media strategy for all social media channels further
Manage and run organic social media channels, especially Instagram, Facebook and TikTok, with a focus on brand awareness and community building
Identify suitable creators, build long-term cooperations and steer campaigns from budgeting to final reporting
Design, create and optimize targeted paid social campaigns on Meta Ads and TikTok Ads to increase conversion and reach
Implement performance marketing measures, manage them in daily work and continuously optimize them based on KPIs
Support implementation of always-on and campaign measures along the customer journey
Optimize user journeys and conversion rates together with internal teams and external service providers
Continuously analyze KPIs such as ROAS and engagement rate across all paid and organic channels and optimize based on the results
Support the setup and further development of tracking and analysis setups
Create transparent reports and derive data-based recommendations
Work closely with the Marketing Manager as well as Brand, Graphics, Operations and IT
Coordinate external agencies and service providers in the digital area
Ensure all measures are implemented in line with the brand and marketing strategy
Monitor trends in social media and digital marketing and contribute optimization ideas
Actively work on further development of our digital processes and tools

Requirements

2–4 years of relevant professional experience in Social Media and Performance Marketing, ideally in an agency or dynamic consumer-brand environment
A feel for trends, aesthetics and compelling content
Analytical thinking and enjoyment of numbers, KPIs and optimization
Good communication skills and pleasure in working with different stakeholders
Strong problem-solving skills and motivation to approach challenges in a structured way
Structured, independent working style and hands-on mentality
Very good German and English skills
Confident use of Meta Ads Manager, TikTok Ads Manager and common social media management tools
Solid foundational knowledge of Google Analytics 4 (GA4), Google Ads (SEA) and SEO principles