Digital Marketing Specialist

November 9, 2026

Middle

København, Denmark

Indeed

Keep in mind

Original vacancy is in Danish
You will likely need Danish for the job. The employer can confirm

Also worth knowing

Fixed-term contract

Description

This Digital Marketing Specialist will develop digital initiatives that strengthen customer relationships and increase the perceived value of subscriptions. The role focuses on customer communications, marketing automation, customer behavior, and data-driven experiments to improve engagement and retention across multiple media brands. The specialist will work with the Retention Lead, other specialists, and commercial partners.

Responsibilities

Develop and execute digital initiatives that strengthen customer relationships across media brands
Increase the perceived value of subscriptions and highlight the benefits available to customers
Develop and optimize customer communications and marketing automation for engagement and retention
Identify ways to increase product usage and build stronger habits around the media
Monitor customer behavior and performance, turning data and insights into concrete actions
Use ongoing ideation, experiments, and optimization to improve the customer journey
Collaborate with the Retention Lead, specialists, and commercial partners across media brands

Requirements

Basic understanding of digital marketing and interest in customer behavior, digital communications, and working with existing customers
Curiosity about what encourages people to use, engage with, and continue choosing a product
Structured and proactive approach, with a sense of responsibility for assigned tasks
Experience with CRM, marketing automation, personalized communications, or digital marketing is an advantage

Conditions

The position is fixed-term for 12 months
Workplace is either Rådhuspladsen in Copenhagen or Mediebyen in Aarhus
The start date is as soon as possible
The department offers short decision paths and opportunities to take responsibility and make an impact